With milk at 24% of sales in the Dairy Department, but only 12% of the space**, it is critical to have the right assortment and merchandising. As your partner in the category management process, Dean Foods has the tools to create an easy-to-shop, consumer-appealing shelf.

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Supermarket Dollar Sales in the Dairy Department

Source: IRI Milk Reviews Database, Total U.S. Grocery for latest 52 weeks ending June 17, 2007; Excludes Wal-Mart.

**Source: Willard Bishop Grocery Super Study, 2005.

For more information, please email us at great_milk@deanfoods.com