With competition for share of wallet at an all time high, understanding your channel's opportunity to capture the most of a consumer's dollar is critical.  Dean Foods has the experience you need to leverage your store's unique position in the marketplace.

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With milk's high household penetration, there is much room to grow outside of traditional channels

Source: IRI Account Demo Builder & Consumer Insights Builder - 52 weeks ending Dec. 31, 2006

For more information, please email us at great_milk@deanfoods.com