DALLAS–(BUSINESS WIRE)–June 9, 2000–Morningstar Foods will officially launch the ‘Coffee House of International Delight’ Web site www.internationaldelight.com — on June 12, 2000. The Web site will offer coffee enthusiasts a virtual coffee lounge experience with mood music, poetic descriptions of information and the history of coffee. The site also will give tips on how to make coffee better with International Delight® coffee creamers.
With more than 35 pages of content, internationaldelight.com reflects the overall feeling of a coffee lounge including:
- Java Jive and Trivia, learn how to ‘talk like the experts’ and ‘get the scoop on the beans;’
- The Flavor Lounge, viewers can ‘travel from the dark to the light’ learning about the different International Delight® coffee creamer flavors;
- Recipes, ‘favorite drinks made better’ with International Delight® creamers.
“The Coffee House is a new and exciting way for consumers to learn more about the variety International Delight® coffee creamers offer and provides a way to enjoy the atmosphere of a coffee lounge right in their own home,” said Toby Purdy, Senior Vice President of Marketing for Morningstar Foods Inc., a subsidiary of Suiza Foods Corporation. “We created the coffee lounge atmosphere to attract consumers and provide them with a unique experience.”
The site also offers sections to guide consumers to store locations for International Delight® creamers, answer questions and provide recent news on International Delight®. It also links to Morningstar Foods Inc. and Suiza Foods Corporation.
hybrid, a Dallas-based digital strategy and design firm, crafted this customized site that provides a unique experience for the Web-surfing coffee lover. hybrid utilized the creative expertise of its design team to create an online image that truly reflects the feel behind the International Delight brand.
International Delight® is Making Coffee Better™ through a variety of distinctive flavors including: French Vanilla, Cinnamon Hazelnut, Hazelnut, Irish Creme, Southern Butter Pecan, Swiss Chocolate, Kahlua®, Vanilla Toffee Caramel, Amaretto and Classic Original™. The creamers are also available in fat-free varieties, which include French Vanilla, Cinnamon Hazelnut, Irish Creme and Amaretto.
International Delight(R) is available in both 16-ounce and 32-ounce refrigerated sizes and in 24-count Creamer Singles™, which are non-refrigerated and available in grocery stores across the United States. Creamer Singles(TM) with stay-fresh packaging provide just enough creamer for a cup of coffee anywhere, anytime.
Morningstar Foods Inc. is a subsidiary of Suiza Foods Corporation (NYSE:SZA). Suiza Foods is a Dallas-based company with a leadership position in the dairy industry. Its principal holdings are in fluid dairy processing and refrigerated, shelf-stable and frozen dairy products. (www.suizafoods.com)
Julie deVore, 972/830-2740