Friday, 26 October 2001

Anheuser-Busch, Dean Foods & Shaw’s Supermarkets Receive Awards at 2001 Consumer Goods Information Technology Conference

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Friday, 26 October 2001

RANDOLPH, N.J., Oct. 26 /PRNewswire/ — In a year when numerous companies
have held off implementing new technology initiatives due to a slowing
economy, many others have utilized information technology to spur growth and
improve profitability and productivity. At an awards dinner at the third
annual Consumer Goods Information Technology Conference (CGIT 2001), just
concluded in Orlando, Florida, three such companies were recognized for their
leadership and excellence. The awards evening was sponsored by i2
Technologies, a provider of a wide variety of collaborative e-business
services and a major sponsor of the CGIT 2001 Conference.

Technology Leadership Award 2001
The Technology Leadership Award went to Anheuser-Busch, Inc., of St.
Louis, MO, for its role in developing an assortment solution that enables
retailers and manufacturers to work together to create optimum product
assortments and shelf sets within a category management environment. The
Pro/sortment EIA(TM) (Efficient Item Assortment) software incorporates and
automates the best practice, six-step efficient item assortment process as
published by The Food Marketing Institute. Anheuser-Busch worked with JDA
Software Group to develop this software solution — the first
workflow-enabled, collaborative EIA solution that can be applied with the push
of a button. Anheuser-Busch is realizing dramatic productivity and
implementation cycle improvements as a result of this software, and its
retailer customers are experiencing improved shelf conditions, lower stock
outs and better overall product and category performance. Accepting the award
on behalf of Anheuser-Busch was Steve Zielonko, Senior Manager, Retail

Collaborative Consumer Goods Company of the Year Award 2001
Dean Foods Company (NYSE: DF), headquartered in Franklin Park, IL, was
named Collaborative Consumer Goods Company of the Year for its work in using
e-commerce to manage and strengthen customer relationships. Founded in 1925
as a small Midwestern dairy, Dean Foods has become a Fortune 500, broad-based
dairy and specialty food processor of regional, national, and private-labeled
products, including dairy, specialty foods, and pickles. The company’s
diverse product offerings allow them to sell into every channel of food
distribution, from retail supermarkets and convenience stores to foodservice
outlets and food ingredient customers. Using software from Sterling Commerce,
Dean Foods has been a leader in using e-commerce to create customized e-
business customer relationships that are tailored to the individual business
requirements of each customer. This has dramatically strengthened its
customer relationships by streamlining the ordering, invoicing and
replenishment processes on a customer-by-customer basis. Gary Rietz, Vice
President and CIO of Dean Foods, along with Nadine Radomski, eCommerce
Manager, accepted the award on behalf of the company.

Collaborative Trading Partner of the Year Award 2001
Shaw’s Supermarkets, based in East Bridgewater, MA, a wholly-owned
subsidiary of J. Sainsbury PLC, was presented with the Collaborative Trading
Partner of the Year Award for its leadership in implementing business-to-
business (B2B) collaborative commerce transactions across the Internet, on a
machine-by-machine basis, with its vendor suppliers. In particular, Shaw’s
has led the retail industry in implementing B2B data synchronization and
integration software, which synchronizes disparate databases of its consumer
goods suppliers and sales agents, and integrates them into Shaw’s own legacy
system. Shaw’s, which employs 29,000 people across New England, has been a
leader in implementing collaborative applications with its vendor suppliers
and in the resolution of major CPG industry problems by utilizing a web-based
kiosk, which provides webEDI (electronic data interchange) for non-EDI
suppliers. This eliminates paper-based purchase orders and invoices – and the
deductions that invariably result from discrepancies between what was ordered,
shipped and received. James Sheehan, Strategic Projects Leader for Shaw’s,
accepted the award.

About the CGIT 2001 Conference
Andrew Gaffney, Group Publisher for Consumer Goods Technology magazine
(the producer of the CGIT 2001 Conference, held October 21-24, 2001, at the
Portofino Bay Hotel in Orlando) and RIS News magazine, opened the Conference
by saying, “While our country’s leaders are encouraging ‘business as usual,’
we’re here to encourage you to NOT do business as usual. We’re all here in
Orlando because ‘the usual’ isn’t good enough. You’re striving to do anything
but the usual.” Despite travel restrictions instituted by many companies,
this year’s Conference brought together more than 140 executives for two and a
half days of educational sessions and networking events. Consumer goods
companies such as Aavid Thermalloy, American Dairy Brands (Borden), Ball Park
Brands, Bell Sports, Bristol-Meyers Squibb, Citizen Watch, ConAgra Grocery
Products, Binney & Smith (Crayola), Dal-Tile, Energizer, Foremost Farms,
Gillette, Hasbro, Huffy Bicycles, M&M Mars, Keebler, Kelloggs, LEGO Toys,
Mattel, Motorola, Nestle USA, Pharmavite, Quaker Oats, Roland,
Sherwin-Williams, Pillsbury, Tyson Foods,Valvoline and many others were
represented at the Conference.

The highlight of the Conference was the Annual Awards Gala Evening, which
this year featured dinner speaker Retired Senator Alan Simpson of Wyoming who
shared his Western wit and wisdom, as well as timely perspective on the events
unfolding throughout the world as a result of the 9/11 terrorist attacks. The
Gala Evening began with a cocktail reception, followed by dinner and the
awards ceremony, all sponsored by i2 Technologies. “The winners of these
awards have achieved significant supply chain benefits through cooperation and
collaboration. These companies exemplify the same innovation that i2 aims to
deliver to each of its customers,” said Pete Krainik, vice president product
marketing consumer goods, pharmaceutical and healthcare, i2 Technologies.

About i2 Technologies
For more than a decade, i2 (Nasdaq: ITWO) has been a leader in supply
chain management. i2 has extended its technology and expertise to Dynamic
Value Chain Management — solutions to help companies collaborate on
decision-making processes not only across functions within a single company,
but across multiple companies. i2 solutions span the value chain
interactions, including customer relationship management, supply chain
management and supplier relationship management. Established in 1988, i2 is
the only software solutions provider that measures, audits, and reports total
value provided to its customers, with a mission to deliver $75 billion in
value by 2005. Learn more at . i2 is a registered trademark of i2
Technologies, Inc. and its subsidiaries.

About Consumer Goods Technology
Consumer Goods Technology, an Edgell Communications publication, is the
leading industry magazine dedicated to helping consumer goods firms improve
business performance through information technology. Located in Randolph, New
Jersey, Edgell Communications publishes four additional technology magazines
(RIS News, Hospitality Technology, Kiosk Business, and Retail Systems
Reseller) and four merchandising magazines (Greetings etc., Selling Christmas
Decorations, CCD: Commercial Christmas Decor and Selling Halloween), and
produces several national technology conferences. For more information about
Consumer Goods Technology magazine or the Consumer Goods Information
Technology Conference, visit our Web site at or call
973-252-0100 x 331.

SOURCE Dean Foods

Web site: http://www.consumergoods.com

Company News On-Call:

CONTACT: Johanna Conklin of Edgell Communications,+1-973-252-0100, ext. 238, , for DeanFoods

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