Thursday, 25 July 2002

Dean Foods Company and Land O’Lakes Expand Strategic Alliance

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Thursday, 25 July 2002

LAND O LAKES(R) Dairy Ease(R) Lactose-Free Milk Unveiled as First Product Resulting From Expanded Relationship

DALLAS and ARDEN HILLS, Minn., Jul 25, 2002 /PRNewswire-FirstCall via COMTEX/
–Dean Foods Company (NYSE: DF) and Land O’Lakes, Inc., today announced a new,
expanded strategic alliance and licensing arrangement that will allow Dean Foods
to use the LAND O LAKES brand name nationally on a broad range of value- added
fluid milk and cultured dairy products, as well as on all basic fluid dairy
products. In mid-August 2002, Dean Foods, through its Morningstar Foods
subsidiary, will launch LAND O LAKES Dairy Ease lactose-free milk, the first new
product resulting from the expanded relationship.

The new agreement is an evolution of a two year-old joint venture arrangement
(Dairy Marketing Alliance) between the two companies designed to leverage the
combined strength of Dean Foods position in the dairy case with the rich history
and heritage of the LAND O LAKES brand. The new arrangement grants perpetual,
royalty-bearing national licensing rights of the LAND O LAKES brand directly to
Dean Foods and includes additional value-added products such as fortified
nutritional milks, aseptic products, infant formula and soy beverages. Dairy
Marketing Alliance will be dissolved when the new licensing agreement takes
effect on July 31, 2002.

“We are extremely enthusiastic about the potential of this expanded
relationship,” said Gregg Engles, Dean Foods Chairman and Chief Executive
Officer. “Our Morningstar Foods division, with its fully-integrated marketing
resources, offers an ideal platform for launching LAND O LAKES Dairy Ease. We
look forward to further leveraging the LAND O LAKES brand to build both new and
innovative products.”

“The most obvious benefit for Land O’Lakes is that Dean Foods’ national,
brand-based product development and marketing expertise will be focused on the
LAND O LAKES brand,” said Jack Gherty, Land O’Lakes President and Chief
Executive Officer. “Consumers love and trust the LAND O LAKES brand, a symbol of
freshness, quality and ‘simple goodness.’ Dean Foods will extend the reach and
scope of our brand name, which will translate into increased awareness,
exposure, strength and vitality for our products.”

“By strengthening our strategic alliance with Land O’Lakes, we are another step
closer to our stated goal of building a more branded food and beverage company,”
continued Engles. “Because we now have greater rights to use the LAND O LAKES
brand, as well as increased marketing and distribution responsibilities for the
products, we will be better positioned to invest against and continue the growth
of the LAND O LAKES brand. We will also benefit from Land O’Lakes’ own continued
promotion of the brand on its core products.”

About Dean Foods and Morningstar Foods

Dean Foods Company (www.deanfoods.com ) is one of the nation’s leading food and
beverage companies. The company produces a full line of company- branded and
private label dairy products and is also a leading supplier of pickles and other
specialty food products. The company operates over 120 plants in 38 U.S. states
and 3 countries, and employs more than 30,000 people.

Morningstar Foods is a subsidiary of Dean Foods and produces nationally branded
products including International Delight(R)coffee creamers, Silk(R) soymilk, Sun
Soy(R) soymilk, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream
and Second Nature(R) eggs. Products produced under licensed brands include
Hershey(R)’s milks, Folgers(R) Jakada(TM) chilled coffee beverage, Farm Rich(R)
coffee creamers, and Coffee Rich(R) coffee creamers.

About Land O’Lakes

Land O’Lakes (www.landolakesinc.com ) is a national, farmer-owned food and
agricultural cooperative, with sales of $6 billion. Land O’Lakes does business
in all fifty states and more than fifty countries. It is a leading marketer of a
full line of dairy-based consumer, foodservice and food ingredient products
across the U.S.; serves its international customers with a variety of food and
animal feed ingredients; and provides farmers and local cooperatives with an
extensive line of agricultural supplies (feed, seed, crop nutrients and crop
protection products) and services.

Some of the statements in this press release are “forward-looking” and are made
pursuant to the safe harbor provision of the Securities Litigation Reform Act of
1995. These “forward-looking” statements include statements relating generally
to Dean Foods’ ability to profit from the licensing arrangement with Land
O’Lakes as expected and the expanded strategic alliance’s ability to increase
the strength and vitality of certain Land O’Lakes products. These statements
involve risks and uncertainties which may cause results to differ materially
from the statements set forth in this press release. The ability of each company
to achieve its respective objectives depends on a number of factors, including
primarily consumer preferences. The forward-looking statements in this press
release speak only as of the date of this release. Each company expressly
disclaims any obligation or undertaking to release publicly any updates or
revisions to such statements to reflect any change in their expectations with
regard thereto or any changes in the events, conditions or circumstances on
which any such statement is based.

Contacts:
Land O’Lakes: Lydia Botham
Director, Corporate Communications
(651) 481-2123

Dean Foods: Cory Olson

Senior Vice President, Treasurer
(214) 303-3645

P.I. Aquino
Assistant Treasurer
(214) 303-3437


SOURCE Dean Foods Company; Land O’Lakes, Inc.

CONTACT: Lydia Botham, Director, Corporate Communications of Land
O’Lakes, Inc., +1-651-481-2123; or Cory Olson, Senior Vice President,
Treasurer, +1-214-303-3645, or P.I. Aquino, Assistant Treasurer,
+1-214-303-3437, both of Dean Foods Company

URL: http://www.landolakesinc.com
http://www.prnewswire.com


Copyright (C) 2002 PR Newswire. All rights reserved.

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