Tuesday, 21 November 2006

Dean Foods Company Names Harrald Kroeker, Chief Operating Officer, Dairy Group

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Tuesday, 21 November 2006

DALLAS, Nov. 21 /PRNewswire-FirstCall/ — Dean Foods Company (NYSE: DF)
today announced that Harrald Kroeker has joined the Company as Senior Vice
President and Chief Operating Officer, Dairy Group.

Kroeker joins the company from Pepsi Bottling Group where he served in
multiple executive capacities — most recently, as Vice President and General
Manager, Great West Business Unit. Prior to this assignment, Harrald held
numerous key leadership roles within Pepsi Bottling that included start-up and
acquisition transition operations in Moscow and Mexico.

Additional leadership positions at Pepsi Bottling include Senior Vice
President of Customer Initiatives, Vice President of Selling and Delivery
Operations and Vice President of Operations. He will report to Alan Bernon,
President of the Dairy Group.

“Harrald has a well-established track record in leading organizations by
focusing on customer service and operational excellence,” said Alan Bernon,
President of the Dairy Group. “He is a proven executive with the skills and
experience base that will help accelerate our long term strategy of growing
market share and driving efficiencies throughout our business.”

Kroeker has directed the integration of acquired businesses, restructured
organizations and launched start-up businesses and operations in Hungary,
Russia and Mexico. He also has led and managed complex growth challenges in
all aspects of the consumer packaged goods industry, including manufacturing,
operations, distribution and sales.

In addition to his experience with Pepsi Bottling, Harrald held leadership
positions in sales with Polaroid and Proctor & Gamble.


Dean Foods Company is one of the leading food and beverage companies in
the United States. Its Dairy Group division is the largest processor and
distributor of milk and other dairy products in the country, with products
sold under more than 50 familiar local and regional brands and a wide array of
private labels. The Company’s WhiteWave Foods subsidiary markets and sells a
variety of well-known dairy and dairy-related products, such as Silk(R)
soymilk, Horizon Organic(R) milk and other dairy products and International
Delight(R) coffee creamers. WhiteWave Foods’ Rachel’s Organic(R) brand is the
largest organic milk brand and second largest organic yogurt brand in the
United Kingdom. Dean Foods is also one of the largest processors and
distributors of fluid milk in Spain and Portugal.

     Marguerite Copel
     Vice President, Corporate Communications
     (214) 271-1273

     Barry Sievert
     Senior Director, Investor Relations
     (214) 303-3437

SOURCE Dean Foods Company

CONTACT: Marguerite Copel, Vice President, Corporate Communications,
+1-214-271-1273, or Barry Sievert, Senior Director, Investor Relations,
+1-214-303-3437, both of Dean Foods Company

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