Friday, 14 February 2014

Dean Foods Introduces Innovative New Packaging for its Cottage Cheese and Sour Cream Products

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Friday, 14 February 2014

CHICAGO, IL—Dean’s Sour Cream and Dean’s Cottage Cheese products are currently arriving
on retailer shelves throughout the upper Midwest in innovative new packaging. The packaging
concept, originally developed and used throughout Europe, provides several consumer benefits.

“The curved bottom profile of these packages allow consumers to easily scoop up every last bit
of the wholesome Dean’s Sour Cream and Dean’s Cottage Cheese products they have come to
enjoy,” said Rob Hollandsworth, group vice president of Dean Foods, the parent company of the
Dean’s brand. “Customers also tell us they love how the packages stack very well in their
crowded refrigerators.”

“We did not change the formulas that customers have known for years,” added Hollandsworth.
“We are now delivering the same great products in a far superior new package.”

Consumer research verified that the new, curved-bottom packages are convenient for scooping
up the product with a spoon, a chip, a vegetable, a cracker, or other ways. Research also
verified that consumers find the new packaging’s “stackability” a real benefit. And lastly, the new
packaging concept addresses environmental concerns for recyclability and sustainability.

“As a supplier to most major retailers throughout the country, Dean Foods accepts its
responsibility to deliver products that are friendly to the environment,” said Lee Falk, vice
president of logistics for Dean Foods.

The launch of the new Dean’s Sour Cream and Dean’s Cottage Cheese packaging will be
supported by a full media campaign beginning in early 2014 under the “Scoop Up the
Goodness” theme.
Dean Foods is a Dallas, Texas-based food and beverage company that specializes in dairy
products. The company maintains plants and distributors throughout the United States.

For more information contact:

Gian Hill
763-242-1261
gian.hill@bigideas.com

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