DALLAS–(BUSINESS WIRE FEATURES)–May 9, 2000–For millions of people, a cup of coffee represents a moment of pleasure, relaxation and even a social event. The flavor, aroma and the unique blend of coffee, creamer and sweetener that each person prefers all add up to a break from the ordinary. International Delight(R) coffee creamers from Morningstar Foods Inc., are about Making Coffee Better(TM) by matching your mood for every occasion with 10 different varieties.
“Coffee is all about taste,” said Toby Purdy, Senior Vice President of Marketing for Morningstar Foods, a Suiza Foods Corporation subsidiary. “Everyone has a special way they like their coffee. With International Delight, coffee can be enjoyed with a variety of creamer flavors and now with a great-tasting unflavored creamer, Classic Original.
The non-dairy creamers are inspired by great tastes from around the world, which include the new Classic Original and improved French Vanilla, Cinnamon Hazelnut, Hazelnut, Irish Creme, Southern Butter Pecan, Swiss Chocolate, Kaluha(R), Vanilla Toffee Caramel and Amaretto. The full line of creamers is available in the dairy and coffee creamer sections of grocery stores across the United States.
“Taste tests have told us that International Delight Classic Original is preferred over milk, half-and-half and other creamers. Our new French Vanilla is preferred over other leading brands,” Purdy said. “Consumers tell us that International Delight is making their coffee better.”
International Delight, first introduced in 1986, has a contemporary new look in packaging. In addition, International Delight has introduced merchandising elements that make the creamer section of grocery stores easier to shop by segmenting Morning, Special and Fat Free varieties. International Delight is available in both 16-ounce and 32-ounce refrigerated sizes and in Creamer Singles(TM), which are non-refrigerated and available in 24-count packages. Creamer Singles with stay-fresh packaging provide just enough creamer for a cup of coffee anywhere, anytime.
“Creamer Singles let you enjoy the rich and creamy taste on the road, in your car or at a meeting. The special packaging keeps International Delight fresh without the use of preservatives or refrigeration,” Purdy said.
Morningstar Foods Inc., is a subsidiary of Suiza Foods Corporation (NSYE:SZA). Suiza Foods is a Dallas-based company with a leadership position in the dairy industry. Its principal holdings are in fluid dairy processing and refrigerated, shelf-stable and frozen dairy products.
Please visit our Web site at www suizafoods.com.
Press kit available on request.
Morningstar Foods Inc., Dallas
Lorraine Haacke, 972/830-2657