Thursday, 28 June 2001

FEATURE/Is Your Mom a Superhero? International Delight Wants to Know How Moms Make Mornings Better

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Thursday, 28 June 2001

DALLAS–(BUSINESS WIRE FEATURES)–June 28, 2001–Parents across
the nation will soon be holding down a multitude of jobs, all before 9
a.m. — the human alarm clock, the creative lunch chef, the
outfit/fashion coordinator, the oh-so-fun hygiene supervisor and the
punctual school taxi. Amazing moms make back-to-school a reality
throughout America. International Delight(R) non-dairy coffee creamer
wants to know in a short essay (50-100 words) how moms and Mr. Moms
are making the most of this daunting task.

Take International Delight(R) behind the scenes of your morning
routine by revealing the tips, tricks and hints that get you and your
family out the door and on the road with smiles on their faces. If
your essay is chosen, International Delight(R) will be delighted to
honor your special morning hero with a one year supply of
International Delight(R) non-dairy coffee creamer to soothe his/her
morning and a full day of pampering at a local spa.

“We know that parents and guardians are the people who make the
day possible for families,” says Toby Purdy, senior vice president of
marketing for Morningstar Foods, Inc. “They always remember the little
things such as a favorite snack in the lunchbox. Families can always
depend on one special person to start the day off right and that is
why we want to celebrate these heroes who make mornings better.”

Families or individuals may submit essays via e-mail,
internationaldelightformoms@bsmg.com, fax, 972/868-7671, Attn: Moms
Make Mornings Better Essay Contest, or mail: 6555 Sierra Drive,
Irving, TX 75039, Attn: Moms Make Mornings Better Essay Contest, and
must be submitted or postmarked by July 25, 2001. All submissions must
be typed and include a name, address, daytime phone number and the
name of the morning hero you are writing about to be eligible to win.
The winning family will be notified via phone or mail, and their entry
will be listed on the International Delight(R) Web site along with a
family photo.

All essays must be the entrant’s original work and must not have
been previously published. Essays will be judged on the most creative
tactics used to make mornings better.

For full official rules, visit www.internationaldelight.com or
call 800/441-3321.

–30–ak/da*

CONTACT: BSMG
Jerrod Resweber, 972/830-2427
jresweber@bsmg.com


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