Wednesday, 27 August 2014

Fuel Your Everyday Performance With New TruMoo® Protein Plus

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Wednesday, 27 August 2014

Leading Chocolate Milk Brand Announces Nationwide Launch of New Protein-Rich Drink

DALLAS, Aug. 27, 2014 /PRNewswire/ — Dean Foods (NYSE: DF) just made it easier and more delicious to help power up your day and keep you fueled with new TruMoo® Protein Plus milk. The nutritious, protein-rich drink, available in chocolate and vanilla flavors, provides 25 grams of protein in every single-serve, resealable 14-ounce bottle, plus all the essential vitamins and nutrients of milk to give you energy and keep you going throughout the day.

TruMoo Protein Plus is the perfect on-the-go wholesome snack, especially when you need a protein boost. With TruMoo Protein Plus milk, increasing protein intake is easier than ever before. Simply grab the single-serve bottle and go.

And, unlike water, juice and many sports drinks, TruMoo Protein Plus packs in the additional benefit of calcium for your post-workout recovery drink option.  

“After our successful pilot program in the West, we’re thrilled to introduce TruMoo Protein Plus to consumers nationwide,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “Protein intake is important to our consumers, whether they’re gearing up for an important meeting, or recovering from a three-mile run. That’s why we’re delighted to be able to give our TruMoo fans a nutritious and delicious way to add protein to their every day diets.”

Like regular TruMoo, the nation’s leading ready-to-serve chocolate milk brand*, TruMoo Protein Plus is made with real milk and contains no Artificial Growth Hormones and no High Fructose Corn Syrup. TruMoo Protein Plus also provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – just like regular milk.

TruMoo Protein Plus is available in the dairy case at grocery, convenience and drug stores nationwide, in chocolate and vanilla flavors. Each 14-ounce bottle has a suggested retail price of $1.99 – $2.29.

For more information about new TruMoo Protein Plus and other TruMoo products, visit www.TruMoo.com, www.Facebook.com/TruMooMilk and www.Twitter.com/TruMooMilk.

ABOUT DEAN FOODS

Dean Foods® is a leading food and beverage company in the United States and is the nation’s largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES®** milk and cultured products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®***, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 19,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*  Source:  IRI MULO+C Store, volume and dollar share, YTD ending July 20, 2014

**The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.

***PET is a trademark of The J.M. Smucker Company and is used by license.

CONTACT: Corporate Communications, Sayeda Mahler, 214-721-7766 or media@deanfoods.com

SOURCE Dean Foods Company

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