Monday, 7 October 2002

Here’s the Scoop: Hershey’s Scores a Victory With the Vanilla Cream MilkShake; Newest Member of the MilkShake Family of Flavors Is Shakin’ Up the Dairy Case

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Monday, 7 October 2002

DALLAS, Oct 7, 2002 /PRNewswire via COMTEX/ — Gone are the lazy days of
summer, replaced with the frenetic pace of the full five-day school and work
week. But all work and no play make life … well, boring. Escape the same old
routine and dazzle your taste buds with an indulgent snack — HERSHEY’S Vanilla
Cream MilkShake.

Morningstar Foods, a subsidiary of Dallas-based Dean Foods, is extending the
indulgence factor by offering this new milk shake flavor — in addition to
Creamy Chocolate and Cookies ‘n Cream flavors — all manufactured under license
from Hershey Foods Corporation.

“We are excited that our relationship with Hershey continues to grow with the
rollout of new national products to the dairy aisle,” said Toby Purdy, senior
vice president of marketing and business development at Morningstar Foods. “The
Vanilla Cream MilkShake is the third flavor in our initial round of product
development and distribution. Our specially developed recipe offers an intense,
creamy taste that is sure to satisfy anyone’s sweet tooth.”

Hurry to the dairy case of grocery and convenience stores, as well as mass
merchandise and club stores, and look for the electric blue, single-serve
14-ounce plastic bottles that are perfect for consumption anywhere.

About Morningstar Foods Inc.

Morningstar Foods Inc. is a subsidiary of Dallas-based Dean Foods Company (NYSE:
DF), one of the nation’s leading food and beverage companies. Morningstar Foods
produces branded value-added and private label extended shelf life flavored and
single serve milk, soymilk, lactose-free milk, sour cream, cottage cheese, dips,
salad dressings, yogurt, egg substitute, half- and-half, coffee creamers,
aerosol and pre-whip topping.

Morningstar Foods’ nationally branded products include International Delight(R)
coffee creamers, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream,
Second Nature(R) eggs, Sun Soy(R) soymilk and Dairy Ease(R) lactose-free milks.
Products produced under licensed brands include HERSHEY(R)’S Milk, Folgers(R)
Jakada(R) chilled coffee beverage, Farm Rich(R) coffee creamers, and Coffee
Rich(R) coffee creamers.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY) is the leading North American manufacturer
of quality chocolate and non-chocolate confectionery and chocolate-related
grocery products. Some of the company’s most popular products include
HERSHEY(R)’S chocolate and chocolate with almonds bars, HERSHEY(R)’S KISSES(R)
chocolates, REESE’S(R) peanut butter cups, JOLLY RANCHER(R) and TWIZZLERS(R)
candies, HERSHEY(R)’S cocoa, and HERSHEY(R)’S syrup. The company also is a
market leader in the gum and mint category with such well-known brands as ICE
BREAKERS(R), BREATH SAVERS(R), and BUBBLE YUM(R).

Contact: Brooke Rogers
Weber Shandwick Worldwide
512.794.4724
214.789.4546 (cell)


SOURCE Dean Foods

CONTACT: Brooke Rogers of Weber Shandwick Worldwide, +1-512-794-4724, or
cell, +1-214-789-4546, for Dean Foods
(DF HSY)

http://www.prnewswire.com

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