Thursday, 2 August 2001

Hershey’s Milk, NASCAR Driver Ward Burton and the American Library Association Want Teens to Discover the World Through Reading

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Thursday, 2 August 2001


Teens Invited to Enter Drive to Read @ your library(TM) Program

— Winner to Meet Ward Burton in Miami this November —

Today, Indianapolis Motor Speedway served as the backdrop for the
national launch of Drive to Read @ your library, a new program
developed by Hershey(R)’s Milk and the American Library Association
(ALA) to ignite interest in reading among America’s teens and drive
them right into libraries. NASCAR driver Ward Burton was on hand to
launch the national awareness program, an effort to connect with teens
by aligning libraries with one of the nation’s hottest NASCAR drivers
and America’s coolest beverage, Hershey(R)’s Milk.

National Statistics Make It Clear: Get Teens Into the Race to Read

The latest reading test scores from the National Assessment for
Educational Progress (NAEP)(a) indicate reading scores have made no
significant statistical gains since the 1970s. They also report that a
smaller percentage of 13- and 17-year olds read for fun daily today
than in 1971. Drive to Read @ your library will encourage young adults
across America to step into libraries, check out a book and discover
the limitless world of possibilities available through reading.

A Flag-Waving Kick-off

With NASCAR driver Ward Burton at the wheel at the launch event,
Hershey(R)’s Milk and America’s libraries have issued a national
call-to-action for America’s teens. “I am honored to be a part of the
Drive to Read @ your library program,” said Ward Burton. “This effort
will encourage teens to discover the pleasures of reading and gain the
power of knowledge. With that power, they will be invincible.”

The Drive to Read @ your library program calls on teens to check
out one of the Best Books for Young Adults for 2001 — selected by
librarians through the Young Adult Library Services Association, a
division of the American Library Association — and write a short
essay describing why they would recommend the book to a friend and how
it’s a meaningful or inspiring book for today’s teens. Once the essay
has been written, teens have to check in with their school or public
librarian to ask him or her to sponsor the contest entry. One lucky
teen will win a trip with a parent or guardian, and the sponsoring
librarian and a guest, to The Homestead Miami Speedway on November 11,
2001 to meet NASCAR star Ward Burton and attend the day’s race. Speed
to for all of the program details.

“Hershey(R)’s Milk is dedicated to building healthy bodies and
healthy minds,” said Bing Graffunder, president and chief operating
officer of Morningstar Foods Inc., maker and distributor of
Hershey(R)’s Milk. “By partnering with the American Library
Association and working with libraries throughout the country, we want
to fuel the imagination of teens through reading.”

“Reaching out to young adults has long been a priority of the
American Library Association and we are delighted to introduce this
exciting new program with Hershey(R)’s Milk,” said John W. Berry,
president of the American Library Association. “Our goal is to remind
teens across the country to discover the wealth of books and other
resources available and to say ‘come see what’s new @ (at) your

@ your library(TM), The Campaign for America’s Libraries, is a
five-year public education effort sponsored by the American Library
Association to speak loudly and clearly about the value of libraries
and librarians in the 21st century. The campaign was officially
launched to the public during National Library Week (April 1-7, 2001)
at a kickoff event in Washington, D.C. involving First Lady Laura
Bush, a former teacher and librarian.

Morningstar Foods Inc., a subsidiary of Suiza Foods Corporation
(NYSE:SZA), the nation’s leading dairy processor and distributor,
produces and distributes a full line of company-branded and
customer-branded products. Some of Morningstar Foods brands include
Hershey(R)’s Milk, International Delight(R) coffee creamer, Sun
Soy(TM) soymilk and Second Nature(R) eggs. For more information, visit

The American Library Association (ALA) is the voice of America’s
libraries and the millions of people who depend on them. Its 61,000
members are primarily librarians, but also trustees, publishers and
others who support the work of the association. The mission of the
American Library Association is to provide leadership for the
development, promotion and improvement of library and information
services and the profession of librarianship in order to enhance
learning and ensure access to information for all.

Hershey Foods Corporation (NYSE:HSY) is the leading North American
manufacturer of quality chocolate and non-chocolate confectionery and
chocolate-related grocery products, and has a variety of international
(a) National Assessment for Educational Progress (NAEP) Report (1999,


Julie deVore, 972/830-2740
Cell: 214/454-6868
American Library Association
Deborah Davis, 312/280-2148
American Library Association
Megan Humphrey, 312/280-4020

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