Friday, 14 February 2014

Innovative New Packaging Introduced for Land O Lakes® Cottage Cheese, Sour Cream and Dip Products

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Friday, 14 February 2014

MINNEAPOLIS, MN—LAND O LAKES® Sour Cream, Cottage Cheese and Dip products are
currently arriving on retailer shelves throughout the upper Midwest in innovative, new packaging.
The packaging concept, developed and used in Europe, provides several consumer benefits.

“The curved bottom profile of these packages allow consumers to easily scoop up every last bit
of the wholesome LAND O LAKES® Sour Cream, Cottage Cheese and Dip products they have
come to enjoy,” said Rob Hollandsworth, group vice president of Dean Foods, which has a
licensing agreement to use the LAND O LAKES brand on milk and cultured products, and other
products for the dairy case. “Customers also tell us they love how the packages stack very well
in their crowded refrigerators.”

“We did not change the formulas that customers have known for years,” added Hollandsworth.
“We are now delivering the same great products in a fun and versatile new package.”

Consumer research verified that the new packages are convenient for scooping up the product
with a spoon, a chip, a vegetable, a cracker, or other ways. Research also verified that
consumers find the new packaging’s “stackability” a real benefit. And lastly, the new packaging
concept addresses environmental concerns about recyclability and sustainability.

“As a supplier to most major retailers throughout the country, Dean Foods accepts its
responsibility to deliver products that are friendly to the environment,” said Lee Falk, vice
president of logistics for Dean Foods.

The launch of the new packaging will be supported by a full media campaign beginning in
early 2014 under the “Scoop Up the Goodness” theme.

Dean Foods is a Dallas, Texas-based food and beverage company that specializes in dairy
products. The company maintains plants and distributors throughout the United States.

The LAND O LAKES and Indian Maiden brandmarks are owned by Land O’Lakes, Inc. and used
by license. © 2014 Dean Foods.

For more information contact:

Gian Hill
763-242-1261
gian.hill@bigideas.com

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