DALLAS, Mar 4, 2003 /PRNewswire via COMTEX/ — International Delight(R) coffee
creamer has single-handedly answered Americans’ need for an extra hand during
their busy mornings. With the help of entertainer extraordinaire Wayne Brady,
International Delight introduces its new plastic packaging featuring the coffee
creamer category’s first one-handed open and pour bottle. International Delight
is produced by Morningstar Foods, Inc., a subsidiary of Dallas-based Dean Foods
Company (NYSE: DF).
To articulate how International Delight’s sleek new plastic packaging and
one-handed pour help to ease consumers’ morning chaos, two new television
commercials, created by DDB Dallas, will air featuring Brady singing original
songs. The first commercial features a song set to the tune of “I Say a Little
Prayer for You,” originally written by Hal David with music by Burt Bacharach.
The second spot, entitled “Singing the Blues,” is an original piece created by
Brady specifically for International Delight. The integrated marketing campaign
also will include national print advertising from DDB.
“From the moment you wake up, mornings can often be a hectic and chaotic time,”
said Bing Graffunder, president and chief operating officer of Morningstar
Foods. “International Delight is part of morning rituals — a familiar part of
the day that makes mornings uniquely your own and sets the tone for the entire
The new bottle — distinguished by its new sleek ergonomic shape and bold blue
lid and label design — allows for a convenient one-handed open and pour, a
feature developed based on consumer research and one which rated extremely
favorably among consumers.
“It’s an exciting time in the coffee creamer category,” said Graffunder.
“Consumers have a voice in today’s competitive marketplace and at Morningstar
we’re listening. From a one-handed pour to culturally inspired flavors, we’re
continuously working to bring to market exactly what consumers want.”
International Delight is produced in Morningstar Foods’ Murray, Kentucky plant
and is distributed nationally through the refrigerated dairy cases of select
traditional retail outlets, as well as select mass supercenters. Morningstar
Foods manufactures and distributes eleven flavors in the International Delight
brand family, including: French Vanilla; Vanilla Hazelnut; Cinnamon Hazelnut;
Hazelnut; Irish Creme; Southern Butter Pecan; Chocolate Cream; Kahlua(R);
Vanilla Toffee Caramel; Amaretto; and the newest flavor, Canela.
Distribution of the new International Delight plastic bottle began on the West
Coast and is continuing nationally. For more information on International
Delight, please visit www.internationaldelight.com .
About Morningstar Foods Inc.
Morningstar Foods Inc. is a subsidiary of Dean Foods Company, one of the
nation’s leading food and beverage companies. Morningstar Foods’ nationally
branded products include International Delight(R) coffee creamers, Marie’s(R)
Salad Dressings and dips, Dean Dips, Mocha Mix(R) non-dairy coffee creamer,
Naturally Yours(TM) sour cream, Second Nature(R) eggs and Farm Rich(R) and
Coffee Rich(R) coffee creamers. Products produced under licensed brands include
Folgers(R) Jakada(TM) chilled coffee beverage, HERSHEY(R)’S Milks and MilkShakes
and LAND O’ LAKES Dairy Ease(R) lactose-free milks, Fat-Free Half- and-Half and
For more information, visit www.morningstarfoods.com .
Contact: Bryan Curran
SOURCE Dean Foods Company
CONTACT: Bryan Curran, +1-972-830-2794, or email@example.com ,
for Dean Foods Company
Copyright (C) 2003 PR Newswire. All rights reserved.