Thursday, 5 September 2002

LAND O LAKES(R) Dairy Ease(R) Issues Challenge to Americans: Get Milk Back In Your Diet

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Thursday, 5 September 2002

DALLAS, Sep 5, 2002 /PRNewswire-FirstCall via COMTEX/ —

Morningstar Foods Makes Incorporating Milk Into the Diets of Lactose Intolerant Possible

LAND O LAKES(R) Dairy
Ease(R) from Morningstar Foods Inc., a subsidiary of Dallas-based Dean Foods
Company (NYSE: DF), today challenged lactose intolerant Americans to
re-incorporate 100 percent pure dairy milk into their diets. With an estimated
90 million adults suffering from lactose intolerance, 100 percent lactose-free
LAND O LAKES brand Dairy Ease now allows Americans to incorporate the benefits
of dairy milk into their diets without the unpleasant side effects associated
with lactose intolerance.

Lactose intolerance, or the inability to digest lactose, the primary
carbohydrate in milk, afflicts nearly every ethnic and racial group in the U.S.,
with particular prevalence in the Asian (90%), African American (80%) and
Hispanic (70%) communities. Among Caucasians, 15 percent suffer from lactose
intolerance.* By avoiding the consumption of milk, these adults are at high risk
of not getting an adequate intake of calcium and other essential nutrients.

“Calcium is essential for the growth and repair of bones throughout life,” said
Bing Graffunder, president and chief operating officer of Morningstar Foods. “By
incorporating LAND O LAKES brand Dairy Ease, which has 67 percent more calcium
than regular milk, into a well-balanced daily diet, both men and women can be
confident they are receiving the calcium and nutrients that are vital to their
health at every stage of life.”

LAND O LAKES brand Dairy Ease is available in two percent and fat free varieties
in half-gallons and quarts, and is fortified with vitamins A and D. This 100
percent pure dairy milk is processed to neutralize the lactose enzyme, enabling
those with lactose intolerance to more easily digest milk while not changing the
great taste and texture of the beverage or how it can be used as a cooking
ingredient.

“LAND O LAKES brand Dairy Ease can be used just as any other milk,” stated
Graffunder. “Whether you enjoy its great taste by drinking it straight, having
it with cereal or incorporating it as a substitute in any recipe calling for
milk, you’ll never know the difference. LAND O LAKES Dairy Ease is milk — minus
the lactose.”

LAND O LAKES(R) Dairy Ease(R) is the first new product to result from the
expanded strategic alliance and licensing arrangement between Land O’Lakes, Inc.
and Dean Foods Company. The new agreement is an evolution of a two year- old
joint venture arrangement (Dairy Marketing Alliance) between the two companies
designed to leverage the combined strength of Dean Foods position in the dairy
case with the rich history and heritage of the LAND O LAKES brand.

Land O’Lakes processes over 10 billion pounds of milk annually and markets more
than 300 dairy products across the United States and around the world. As the
nation’s No. 1 marketer of branded butter and deli cheese, Land O’Lakes food
products — primarily dairy products — are found in supermarkets, restaurants,
hospitals and airlines across the nation and are used by various food
processors.

About Morningstar Foods Inc.

Morningstar Foods Inc. is a subsidiary of Dean Foods Company, one of the
nation’s leading food and beverage companies. Morningstar Foods produces branded
value-added and private label extended shelf life flavored and single serve
milk, soymilk, lactose-free milk, sour cream, cottage cheese, dips, salad
dressings, yogurt, egg substitute, half-and-half, coffee creamers, aerosol and
pre-whip topping.

Morningstar Foods’ nationally branded products include International Delight(R)
coffee creamers, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream,
Second Nature(R) eggs, Sun Soy(R) soymilk and Dairy Ease(R) lactose-free milks.
Products produced under licensed brands include Hershey(R)’s milks, Folgers(R)
Jakada(TM) chilled coffee beverage, Farm Rich(R) coffee creamers, and Coffee
Rich(R) coffee creamers.

    For more information, visit www.morningstarfoods.com .

About Land O’Lakes

Land O’Lakes (www.landolakesinc.com ) is a national, farmer-owned food and
agricultural cooperative, with sales of $6 billion. Land O’Lakes does business
in all fifty states and more than fifty countries. It is a leading marketer of a
full line of dairy-based consumer, foodservice and food ingredient products
across the U.S.; serves its international customers with a variety of food and
animal feed ingredients; and provides farmers and local cooperatives with an
extensive line of agricultural supplies (feed, seed, crop nutrients and crop
protection products) and services.

The LAND O LAKES brandmark is owned by Land O’Lakes, Inc. and is used by
license.

* According to the National Institute of Diabetes & Digestive & Kidney
Diseases (NIDDK)

Contact: Bryan Curran
972.830.2794
bcurran@webershandwick.com


SOURCE Dean Foods Company

CONTACT: Bryan Curran, +1-972-830-2794, or bcurran@webershandwick.com ,
for Dean Foods Company

URL: http://www.morningstarfoods.com
http://www.prnewswire.com


Copyright (C) 2002 PR Newswire. All rights reserved.

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