Tuesday, 12 July 2016

Milk Life Supports Team USA On Road To Rio

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Tuesday, 12 July 2016

DairyPure® Brand Milk Delivers Essential Nutrients, Helps Fuel Your Potential

DairyPure milk – and newly launched DairyPure Lactose Free milk – provides at least seven essential nutrients, including two B vitamins, which have been linked to increased energy, and vitamin A, which has been linked to maintaining a healthy immune system.* Plus, every eight-ounce glass of DairyPure milk delivers eight grams of natural protein. With its numerous nutritive benefits, it’s no surprise that a recent survey confirmed that nine out of 10 U.S. Olympians grew up drinking milk.**

“Milk is a nutrient powerhouse, and we feel great knowing that DairyPure milk is building champions and helping fuel Team USA athletes,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “Backed by our exclusive Five-Point Purity Promise®, athletes and consumers alike can feel confident about making DairyPure milk part of their daily routines.”

The only farm-to-fridge milk backed by an exclusive Five-Point Purity Promise®, DairyPure products contain no artificial growth hormones,*** are tested for antibiotics, are continually quality tested to ensure purity, only come from cows fed a healthy diet and are cold-shipped from your trusted dairy.

Leading up to and during the Rio 2016 Olympic Games, through MilkPEP’s sponsorship, DairyPure white milk bottles will also proudly display the Milk Life U.S. Olympic logo. And to further demonstrate DairyPure’s commitment to building champions, from now until August 31, 2016, fans can text DAIRYPURE to the number found on package to enter for a chance to win a trip to the U.S. Olympic Training Center in Colorado Springs, CO plus weekly Milk Life/Team USA-themed prizes.****

DairyPure milk and DairyPure Lactose Free milk are available in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks. For recipes, local retailers, the full line of products and to learn more about DairyPure’s exclusive Five-Point Purity Promise, visit www.DairyPure.com, and find DairyPure on Facebook and Pinterest.

About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation’s largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products***** Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®,****** T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Approximately 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

**9 out of 10 finding based on 675 responses received from survey invitations sent to U.S. Olympians.
***No significant difference has been shown between milk derived from cows treated with the artificial growth hormone rBST and non-rBST-treated cows.
****NO PURCHASE NECESSARY. Legal residents of the United States and D.C., excluding CO, 18 years and older. Ends 8/31/16. For Official Rules, including odds, and prize descriptions, visit www.DairyPure.com. Void where prohibited.
*****The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
******PET is a trademark of The J.M. Smucker Company and is used by license.

Maya Cass
212.679.6600 ex. 275

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