TruMoo® Chocolate Milk, Launched Nationally Last Summer, Shows how Flavored Milk can be an Important Component in a Nutritious School Meal Program
DALLAS, Jan. 25, 2012 /PRNewswire/ — Dean Foods Company (NYSE: DF) today commends the United States Department of Agriculture (USDA) for recognizing the importance of dairy in the revised nutrition standards for school lunches, announced during a ceremony with First Lady Michelle Obama, Agriculture Secretary Tom Vilsack and Kevin Concannon, Under Secretary for Food, Nutrition and Consumer Services, at Parkland Elementary School in Alexandria, Virginia. The 2010 Dietary Guidelines for Americans recognized milk products as a key contributor of three of the four “shortfall nutrients” in the U.S. diet – calcium, potassium and vitamin D – and recommended adults and children increase consumption of fat-free and low-fat dairy products.
Parkland Elementary serves milk made by the Dean Foods Shenandoah’s Pride brand, including white milk, and fat-free TruMoo chocolate milk. Launched last year, TruMoo fat-free chocolate milk contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. With only 130 calories per serving and 10 grams of added sugar, TruMoo delivers the same nine essential nutrients as white milk in a fat-free formula that conforms to the new USDA guidelines.
“Shenandoah‘s Pride has been a strong partner with our school customers in developing a better-for-you chocolate milk formula with a taste kids love and the nutrition they need,” said Bill Hogan, Shenandoah‘s Pride general manager.
In 2011, Fairfax County Public Schools in the Washington, D.C., suburbs gained national attention by reversing a chocolate milk ban to partner with Shenandoah‘s Pride to bring a reformulated chocolate milk back into the cafeteria. The milk piloted with Fairfax schools became what is known today as TruMoo. After successful regional retail and school pilots in the Northeast and Pacific Coast regions, virtually all of the flavored milk across Dean Foods’ family of regional brands converted to TruMoo in August 2011, making it one of the largest milk brands in the country by sales and by volume.
Tens of thousands of schools across the country converted to fat-free TruMoo at the start of the school year, meeting proposed USDA nutrition standards for school meals ahead of the finalized rules announced today.
ABOUT DEAN FOODS
Dean Foods is one of the leading food and beverage companies in the United States and a European leader in branded soy foods and beverages. The Company’s Fresh Dairy Direct-Morningstar segment is the largest U.S. processor and distributor of milk, creamer, and cultured dairy products. These offerings are marketed under more than 50 local and regional dairy brands, as well as through private labels. The WhiteWave-Alpro segment produces and sells an array of branded dairy, soy and plant-based beverages and foods. WhiteWave brands, including Silk® soy and almond milk, Horizon Organic® milk and dairy products, International Delight® coffee creamers, and LAND O’LAKES® creamers, are category leaders and consumer favorites. Alpro is the pan-European leader in branded soy food products.
EDITOR’S NOTE: Download high-res b-roll of school children in the cafeteria or images of fat-free chocolate milk at http://www.multivu.com/mnr/51719-dean-foods-launches-trumoo
CONTACT: Corporate Communications, Jamaison Schuler, +1-214-721-7766; or Investor Relations, Barry Sievert, +1-214-303-3438
SOURCE Dean Foods Company