DALLAS, Apr 9, 2002 — Morningstar Foods
Inc., a subsidiary of Dallas-based Dean Foods Company (NYSE: DF), introduces its
new Folgers(R) Jakada(TM) ready-to-drink coffee beverage to invigorate your
senses, awaken your mind, free your spirit and wake up the real you. The brand
will be sold nationally in food, drug, mass merchandise, club and convenience
The new product is the first chilled coffee drink made from Mountain Grown(R)
Folgers coffee and low-fat milk and is sold in convenient plastic bottles.
Folgers Jakada is available in three tantalizing flavors including traditional
French Roast, Vanilla and Mocha.
“Our history of leading innovation in the dairy case has led to the development
of Folgers Jakada,” said Bing Graffunder, president and chief operating officer
of Morningstar Foods. “Jakada’s plastic packaging allows this chilled, creamy
coffee beverage to be enjoyed at the beach, at the pool, at the park or any
place the fun is in between.”
The ready-to-drink coffee category has encountered explosive growth — 25
percent in 2001 over 2000. The daily consumption of coffee is also increasing
among young adults 18-24 years old, who are discovering sweeter, milkier,
“Folgers Jakada is the perfect catalyst for those who are looking to stimulate
the spirit,” says Graffunder. “It is also an ideal product for on-the-go coffee
drinkers who want a cold, creamy alternative to hot coffee.”
Folgers Jakada is available in 10.5 oz., single-serve plastic bottles and
features re-sealable tops for easy on the go access. The single-serve product is
available nationwide in the refrigerated area of convenience and grocery stores,
and a four pack will be added to the portfolio by mid-2002.
About the Licensing Agreement
Under the licensing agreement Morningstar Foods is producing, promoting and
distributing Folgers Jakada. P&G’s Corporate Licensing team provided a license
to Morningstar Foods because of its leadership and depth of consumer
understanding in food and beverage specialty markets. Under this agreement,
Morningstar Foods will bring its commitment to high quality products and
knowledge of consumer insights to the Folgers Jakada specialty beverage line.
P&G shares in revenue generated from all Folgers Jakada sales while retaining
rights to the Folgers trademark.
About The Procter & Gamble Company
Procter & Gamble (NYSE: PG) markets approximately 250 brands to nearly five
billion consumers in more than 130 countries. These brands include Tide(R),
Pampers(R), Crest(R), Vicks(R), Sunny Delight(R), Folgers(R), Millstone(R), and
Iams(R). Based in Cincinnati, Ohio, USA, P&G has on-the-ground operations in
more than 70 countries. For more information, visit www.pg.com .
About Morningstar Foods Inc.
Morningstar Foods Inc. is a subsidiary of Dean Foods Company, one of the
nation’s leading food and beverage companies. Morningstar Foods produces branded
value-added and private label extended shelf life flavored and single serve
milk, soymilk, lactose-free milk, sour cream, cottage cheese, dips, salad
dressings, yogurt, egg substitute, half-and-half, coffee creamers, aerosol and
Morningstar Foods’ nationally branded products include International Delight(R)
coffee creamers, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream,
Second Nature(R) eggs, Sun Soy(R) soymilk and Dairy Ease(R) lactose-free milks.
Products produced under licensed brands include Hershey(R)’s milks, Folgers(R)
Jakada(TM) chilled coffee beverage, Farm Rich(R) coffee creamers, and Coffee
Rich(R) coffee creamers.
For more information, visit www.morningstarfoods.com .
Contact: Julie deVore, Weber Shandwick Worldwide – 314-552-6726
SOURCE Dean Foods Company
CONTACT: Julie deVore of Weber Shandwick Worldwide, +1-314-552-6726, for
Dean Foods Company