Dean Foods® Launches First and Largest Fresh White Milk National Brand and Game-Changer for the Dairy Category
DALLAS, May 4, 2015 /PRNewswire/ — Dean Foods Company (NYSE: DF) is revolutionizing the milk category with the introduction of the country’s first national branded fresh white milk: DairyPure. Ensuring that its milk starts pure and stays pure from farm to fridge, DairyPure is backed by an exclusive Five-Point Purity Promise:
- No artificial growth hormones*
- All milk is tested for antibiotics
- Continually quality tested to ensure purity
- Only from cows fed a healthy diet
- Cold shipped fresh from your local dairy
Milk has played an essential role in Americans’ lives for generations. In fact, in a new consumer survey**, 82 percent of American parents said they would make a separate trip to the store if they ran out of milk. But that same survey found that most American parents (71 percent) are concerned with the quality of the milk they serve their children. When parents see DairyPure in the dairy case, they can count on it to provide the same fresh, high-quality milk, no matter where they are, giving them one less thing to worry about.
“We’re passionate about the purity of our milk, which is why we ensure DairyPure milk meets our Five-Point Purity Promise,” said Ralph Scozzafava, EVP, Chief Commercial Officer, Dean Foods. “With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies.”
DairyPure milk provides eight essential nutrients – calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – and is continually quality tested to ensure consumers enjoy fresh, quality milk at every occasion.
“Milk has long been associated with good health and plays an important role in achieving a balanced diet,” said Dana White, M.S., R.D., A.T.C. of Dana White Nutrition, Inc. “As both a registered dietitian and a mom, I turn to DairyPure for fresh, quality milk from my local dairy, and the Five-Point Purity Promise gives me peace of mind.”
DairyPure is available now in dairy cases at grocery stores nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. DairyPure branded half and half and creams will also soon be available in stores.
NOTE: Hi-res product images and exclusive recipes available upon request.
*No significant difference has been shown between milk derived from cows treated with the artificial growth hormone rbST and non-rbST-treated cows.
**Wakefield Research for DairyPure survey of 1,000 nationally representative U.S. adults ages 18+.
About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation’s largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®**, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Approximately 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.
*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
**PET is a trademark of The J.M. Smucker Company and is used by license.
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SOURCE Dean Foods Company
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