Thursday, 8 August 2002

Oak Farms Dairy Expands Relationship with Hispanic Consumers

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Thursday, 8 August 2002

San Antonio, TX – Combine the statistics that indicate Hispanics love milk with a desire to communicate milk’s nutritious benefits and you get what Oak Farms Dairy calls the “Como de la Familia” Hispanic launch. That’s exactly what Oak Farms Dairy is striving to do as it leads the way in making Oak Farms Dairy brand the choice for Hispanics.

Oak Farms Dairy, the manufacturer of a wide-range of quality dairy products such as milk, cottage cheese, sour cream, ice cream and novelties, has announced today a commitment to expand its strong relationship with Hispanic consumers.

Oak Farms Dairy is implementing a comprehensive marketing outreach campaign with the help of San Antonio, Texas-based Creative Civilization-An Aguilar/Girard Agency and Chicago-based Wencel/Hess. The campaign includes the creation of Hispanic specific messages to be run on Spanish-language media, strong presence at community events, public relations, and support for retailers who desire to serve the important Hispanic market.

According to Census 2000, on a per capita basis Hispanics consume more dairy products than any other segment of the population. In addition, the state of Texas has the second largest Hispanic population in the U.S.

“Oak Farms has a history of being committed to promoting healthy families,” said Gisela Girard, president and chief operating officer of Creative Civilization. “It is that commitment that drives us to help make Oak Farms the dairy choice for Hispanics.”

Not only can a glass of milk be enjoyed with a meal, it can also be included in traditional Hispanic recipes like flan, atole de arroz (rice pudding), queso dip and tres leches cake. The choices are endless, and Oak Farms acknowledges the impact the Hispanic market will play in their future.

“Oak Farms recognizes the importance of providing quality products and building quality relationships with the Hispanic community. We are excited about our enhanced Hispanic marketing initiative,” said company spokesperson Mike Bell, Oak Farms Dairy Vice President.

Oak Farms Dairy has a long tradition of involvement in the Hispanic community including a $1 million commitment to the City of Dallas for the creation of the Latino Cultural Center. The Center’s Performance Hall, which will host a variety of Latino entertainment and educational programs, will be known as the Oak Farms Dairy Performance Hall.

Headquartered in Dallas, Oak Farms Dairy is a subsidiary of Dean Foods, the nation’s leading processor and distributor of fresh milk and dairy products. Oak Farms has milk plants in San Antonio, Dallas, Houston and Waco. For more information on Oak Farms products and recipes log on to www.oakfarmsdairy.com.

FOR MORE INFORMATION:
Melissa Bilano
210.227.1999, ext.21
mbilano@ccagency.com
Susan D. Meadows
214.818.3416
susan-meadows@deanfoods.com

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