DALLAS, Aug 28, 2002 /PRNewswire via COMTEX/ — Let the allure of turquoise
waters and the mystery of treasured isles embrace your senses as you cruise the
Caribbean with a freedom found only in Folger’s Jakada. Jakada, the new chilled
coffee latte from Morningstar Foods, a subsidiary of Dallas-based Dean Foods,
enlivens your spirit and relaxes your mind with a chance to win a seven-day
voyage through the magnificent Southern Caribbean.
The “Peel Off to Sea” Folger’s Jakada game bottles are available nationwide at
grocery, convenient, mass merchandising, club and drug stores July 26 through
October 18, 2002.
“Folger’s Jakada is a stimulating beverage that was developed to provide
consumers with an opportunity to invigorate the mind and rejuvenate the spirit,”
said Toby Purdy, Senior Vice President of Marketing and Business Development.
“So it was only fitting to offer Folger’s Jakada drinkers the chance to
experience the freedom of luxury travel on the open sea.”
How to Set Sail with Folgers Jakada
There is no planning needed to “Peel off to Sea” when you take a break on Jakada
time. Simply purchase any specially marked single-serve bottle of Folger’s
Jakada and pull the tab to identify the unique code. Then, go to www.jakada.com
to enter your code online. From there, set the variables — direction, speed and
wind with sea currents — and navigate your ship from the coast of Miami to the
Caribbean.
As the boat cruises along your pre-determined path, remember that every good
captain monitors the progress of the voyage. Visit www.jakada.com to see if you
have been chosen to peel off to sea with Jakada.
See your local store or visit the web site for more information. No purchase is
necessary to participate.
About Morningstar Foods Inc.
Morningstar Foods Inc. is a subsidiary of Dean Foods Company (NYSE: DF), one of
the nation’s leading food and beverage companies. Morningstar Foods produces
branded value-added and private label extended shelf life flavored and single
serve milk, soymilk, lactose-free milk, sour cream, cottage cheese, dips, salad
dressings, yogurt, egg substitute, half-and-half, coffee creamers, aerosol and
pre-whip topping.
Morningstar Foods’ nationally branded products include International Delight(R)
coffee creamers, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream,
Second Nature(R) eggs, Sun Soy(R) soymilk and Dairy Ease(R) lactose-free milks.
Products produced under licensed brands include Hershey(R)’s milks, Folgers(R)
Jakada(TM) chilled coffee beverage, Farm Rich(R) coffee creamers, and Coffee
Rich(R) coffee creamers.
About the Proctor & Gamble Company
Procter & Gamble markets approximately 250 brands to nearly five billion
consumers in more than 130 countries. These brands include Tide(R), Pampers(R),
Crest(R), Vicks(R), Sunny Delight(R), Folgers(R), Millstone(R), and Iams(R).
Based in Cincinnati, Ohio, USA, P&G has on-the-ground operations in more than 70
countries. For more information, visit www.pg.com .
Contact: Brooke Rogers
Weber Shandwick Worldwide
972-830-2360
Cell: 214-789-4546
brogers@webershandwick.com
SOURCE Dean Foods Company
CONTACT: Brooke Rogers of Weber Shandwick Worldwide, +1-972-830-2360, or
cell, +1-214-789-4546, or brogers@webershandwick.com , for Dean Foods Company
URL: http://www.pg.com
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