Dallas, TX — September 11, 2002 —Celebrating what drives us to be the best that we can be is at the heart of the new advertising launch for Schepps Dairy. The new marketing campaign from the dairy processor headquartered in the shadow of downtown Dallas will feature the very best people, places and things in Dallas and Houston. The integrated campaign will include television, radio, outdoor, magazine ads and other media to leverage Schepps’ longtime “The Dairy Best” slogan, and connect what it means to be the best with the innovation and quality for which Schepps is known.
“For over 60 years, community involvement has been a big part of how we do business here at Schepps,” says Steve Schenkel, Assistant General Manager, Schepps Dairy,” and this new campaign allows us to celebrate the people who have made us a success.” Pat Boyle,Vice President of the Texas/New Mexico Region, said, “Houston and Dallas have plentiful resources of Bests, so this campaign is a natural.”
Keeping in line with their mission to support the greater Dallas and Houston communities, Schepps Dairy will also launch an extensive grass-roots public relations campaign. The campaign will include numerous promotional and charitable events. The expected launch of the full campaign will be in the fourth quarter of 2002.
About Schepps Dairy:
Schepps Dairy, is a subsidiary of Dean Foods Company (www.deanfoods.com) (NYSE:DF),one of the nation’s leading food and beverage companies. Dean Foods is the nation’s leading processor and distributor of fresh milk and other dairy products, and a leader in the soyfoods and specialty foods industries.
Schepps Dairy operates its state-of-the-art manufacturing plant in the heart of Dallas with a large distribution operation in Houston. The plant receives and processes raw milk 24 hours a day, seven days a week. Founded in 1942, Schepps Dairy and its 800+ employees have built a reputation for quality products and outstanding customer service.
Schepps Dairy has served as a community leader through active participation in many charities and partnerships including local police department crime prevention programs and hunger relief associations. Schepps is often in the news for its ongoing Schepps Reward Program, which pays large sums for tips leading to the arrest of perpetrators of heinous crimes in Dallas-Fort Worth and Houston.
For more information on Schepps Dairy log on to (www.scheppsdairy.com) or contact (214) 818-3416.
Susan D. Meadows