Monday, 23 July 2001

Sun Soy Soymilk Redesigns Web Site to be Soy Good for Your Health

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Monday, 23 July 2001

DALLAS–(BUSINESS WIRE)–July 23, 2001–Soy continues to be a
prominent topic in health news, from lowering cholesterol to reducing
the risk of prostate cancer.

Now health-conscious Web users have a new central source for the
latest in soy health information — Sun Soy(TM) soymilk’s newly
redesigned Web site at

The improved Web site is customized to provide a unique experience
for the soy enthusiast and those just learning about the benefits of
soymilk. To reflect today’s healthy lifestyle, now

  • Expanded health news section which will include daily news on
    the benefits of soymilk, the latest medical research and other
    women’s health issues;

  • Cooking tips, recipes and information on how to incorporate
    soymilk into a healthy diet;

  • An interactive postcard that allows users to create their own
    message to e-mail to friends;

  • An E-mail newsletter delivered quarterly that will provide
    current information on soymilk, health news, tips and recipes.

“Scientists and researchers are constantly learning more about soy
and its health benefits, and will provide a one-stop
resource for this type of information,” said Toby Purdy, senior vice
president of marketing for Morningstar Foods, Inc., makers of Sun Soy.
“The Web site, which is easy to navigate and understand, uses the
newest technology to truly supply consumers with the most up-to-date
healthy living tips.”

In addition, the site explains Sun Soy’s passionate commitment to
the Susan G. Komen Breast Cancer Foundation’s Race For the Cure.
Consumers can logon to find upcoming races sponsored by Sun Soy and
sampling opportunities. hybrid, a Dallas-based digital strategy and
design firm, redesigned The firm utilized the creative
expertise of its design team to create an online image that truly
reflects the feeling of the Sun Soy brand.

Sun Soy is Good Enough To Drink Straight(TM) in four flavors
including Creamy Original, Vanilla, Chocolate and new Coffee Latte.
The variety of flavors are available in 32 oz (Creamy Original,
Vanilla, Chocolate, Coffee Latte) and 64 oz (Creamy Original and
Vanilla) refrigerated cartons with a resealable Flavor Fresh Pour
Spout(R) and can be found in grocery store dairy aisles throughout the
United States.

Sun Soy is a low-fat and cholesterol-free soymilk made with
organic ingredients and carries the American Heart Association
certification seal. The product was launched a few months after the
FDA’s statement about the benefits of soy protein as part of a healthy
diet. The FDA stated that consuming 25 grams of soy protein daily, as
part of a diet that is low in saturated fat and cholesterol, may
reduce the risk of heart disease.

Morningstar Foods Inc. is a subsidiary of Suiza Foods Corporation
(NYSE:SZA), the nation’s leading dairy processor and distributor,
producing a full line of company-branded and customer-branded
products. Its principal holdings are in fluid dairy processing and
refrigerated, shelf-stable and frozen dairy products.


Jerrod Resweber, 972/830-2427

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