Wednesday, 27 May 2009

Swiss Premium Ready-to-Drink Iced Tea Makes a National Splash This Summer

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Wednesday, 27 May 2009

DALLAS, May 27 /PRNewswire-FirstCall/ — (NYSE: DF) – Chill out this
summer with a delicious and refreshing glass of Swiss Premium Tea. The
ready-to-drink iced tea hits refrigerated sections of local grocery stores
this month. Available in gallon and half-gallon jugs, as well as single-serve
pints, Swiss Premium Tea comes in an array of flavors, including Regular and
Diet with Lemon, Sweetened Tea/Southern Style and Green Tea with Ginseng and

Approximately 85 percent of tea consumed in the United States is iced and
Swiss Premium Tea is the natural beverage choice for the entire family. It is
a great alternative to sugary beverages because it does not contain high
fructose corn syrup, artificial flavors or preservatives. It provides tea
drinkers with a natural source of antioxidants that may help increase the
body’s protection against free radical damage and support good health.

“To date, Swiss Premium Tea has only been marketed in a number of select
markets, yet it is ranked as the third top-selling brand in the country,” said
Rick Zuroweste, Senior Vice President and Chief Marketing Officer for Dean
Foods, owners of the Swiss Premium Tea brand. “Added to that, tea consumption
has doubled nationally over the past decade. For these reasons, we see
tremendous growth and refreshment opportunities by introducing the Swiss
Premium Tea brand to a national audience.”

Swiss Premium Tea can be found in the specialty beverage section of the
refrigerated aisle this summer.


Dean Foods is one of the leading food and beverage companies in the United
States. The Company’s Fresh Dairy Direct division is the largest processor and
distributor of milk and other dairy products in the country, with products
sold under more than 50 familiar local and regional brands and a wide array of
private labels. The Company’s WhiteWave-Morningstar segment markets and sells
a variety of nationally branded dairy and dairy-related products, such as
Silk(R) soymilk and cultured soy products, Horizon Organic(R) milk and other
dairy products, International Delight(R) coffee creamers, LAND O’LAKES(R)
creamers and other fluid dairy products. Rachel’s Organic(R) dairy products
brand is the second largest organic yogurt brand in the United Kingdom.
Additionally, the WhiteWave-Morningstar segment markets and sells private
label cultured and extended shelf life dairy products.

    Media Contact:  Liz Greene
                    Dean Foods Company

SOURCE  Dean Foods

    -0-                           05/27/2009
    /NOTE TO EDITORS:  Product samples are available by contacting Liz Greene
at or 214.303.3652./
    /CONTACT:  Liz Greene of Dean Foods Company, +1-214-303-3652,

CO:  Dean Foods

ST:  Texas

-- DA23421 --
0521 05/27/2009 18:16 EDT

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