Wednesday, 13 November 2002

Teens Race for the Finish by Entering National Reading Program Developed By HERSHEY(R)’S Milk and the American Library Association

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Wednesday, 13 November 2002

DALLAS, Nov. 13 /PRNewswire/ — The national launch of Drive to Read @
your library, a program developed by HERSHEY’S Milk and the American Library
Association (ALA) begins its second year to ignite interest in reading among
America’s teens and drive them into libraries. With NASCAR driver Ward Burton
at the wheel, the program is designed to connect with teens by aligning
libraries with one of the nation’s well-known NASCAR drivers and HERSHEY’S

According to the most recent reading survey and test scores gathered from
the National Assessment for Educational Progress (NAEP)*, reading scores have
made no significant statistical gains since the 1970s. The report also
suggests that a smaller percentage of 13- to 17-year-olds read daily for fun
today than in 1971. The next NAEP reading study is expected for release in
Spring 2003.

The purpose of Drive to Read @ your library is to encourage young adults
nationwide to discover the value of libraries, to check out and read books for
knowledge and entertainment, and to discover how books bring a world of
opportunity to today’s teens.

“Drive to Read @ your library is a great program that rewards teens for
excellence in knowledge, character and creativity,” said Ward Burton. “I’m
looking forward to another great year, and fully support this effort to
encourage teens to be more involved.”

The Drive to Read @ your library program calls for teens to read one of
the “Best Books for Young Adults” for 2002, which are selected by librarians
through the Young Adult Library Services Association, a division of the
American Library Association. Teens are encouraged to submit an entry on a
favorite literary hero through essay, monologue, poem, mural, video or other
creative means.

Teens are allowed to work in teams of up to four or alone, but once the
entry has been completed, they need to check in with their school or public
librarian to ask him/her to sponsor the contest entry. The lucky teen or team
will win a trip to Miami in Spring 2003 to meet program spokesperson Ward
Burton and enjoy the weekend at the beach. For all of the program details,
interested teens should race to .

“Last year, Drive to Read @ your library exceeded all of our expectations
for success, and we wanted to continue our commitment to building healthy
minds and bodies. As we move into this year, we will involve more teens,
libraries and schools,” said Bing Graffunder, president and COO of Morningstar
Foods Inc., which produces and distributes HERSHEY’S Milk under license from
Hershey Foods Corporation. “By partnering with the American Library
Association and working with libraries throughout the country, HERSHEY’S Milk
is fueling the imagination of teens through reading.”

“Today’s teens are looking for inspiration in their lives. Young adult
literature is full of wonderful heroes who inspire and excite and offer
meaning to an age group often defined by new challenges and change,” says ALA
President Maurice J. (Mitch) Freedman. “The Drive to Read program encourages
teens to read for the fun of it by identifying with these characters, and at
the same time, discovering all the resources libraries have available
specifically for them.”

@ your library(TM), The Campaign for America’s Libraries, is a multi-year
public education effort sponsored by the American Library Association to speak
loudly and clearly about the value of libraries and librarians in the 21st
century. Morningstar Foods Inc. is a founding partner in the campaign.

Morningstar Foods Inc. is a subsidiary of Dean Foods Company (NYSE: DF),
one of the nation’s leading food and beverage companies. Morningstar Foods’
nationally branded products include International Delight(R) coffee creamers,
Marie’s(R) Salad Dressings and dips, Dean’s Dips, Mocha Mix(R) non-dairy
coffee creamer, Naturally Yours(TM) sour cream, Second Nature(R) eggs, LAND O’
LAKES Dairy Ease(R) lactose-free milks and Farm Rich(R) and Coffee Rich(R)
coffee creamers. Products produced under licensed brands include HERSHEY(R)’S
Milks and MilkShakes and Folgers(R) Jakada(TM) chilled coffee beverage.

For more information, visit .

The American Library Association (ALA) is the voice of America’s libraries
and the millions of people who depend on them. Its 65,000 members are
primarily librarians, but also trustees, publishers and others who support the
work of the association. The mission of the American Library Association is
to provide leadership for the development, promotion and improvement of
library and information services and the profession of librarianship in order
to enhance learning and ensure access to information for all.

Hershey Foods Corporation (NYSE: HSY) is the leading North American
manufacturer of quality chocolate and non-chocolate confectionery and
chocolate-related grocery products. Some of the company’s most popular
products include HERSHEY(R)’S chocolate and chocolate with almonds bars,
HERSHEY(R)’S KISSES(R) chocolates, REESE’S(R) peanut butter cups, JOLLY
RANCHER(R) and TWIZZLERS(R) candies, HERSHEY(R)’S cocoa, and HERSHEY(R)’S
syrup. The company also is a market leader in the gum and mint category with
such well-known brands as ICE BREAKERS(R), BREATH SAVERS(R), and BUBBLE

  • National Assessment for Educational Progress (NAEP) Report (2000)

Contacts: Stephanie Coggin

Weber Shandwick Worldwide


Megan Humphrey

American Library Association


SOURCE Dean Foods Company 11/13/2002

CONTACT: Stephanie Coggin of Weber Shandwick Worldwide, +1-972-830-2857,
for Dean Foods Company; or Megan Humphrey of American Library Association,

Web site:

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