Monday, 14 October 2002

The Race Is on to ‘Peel Off to Sea’ With Folgers Jakada; Treasures Await Contest Winners on the High Seas

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Monday, 14 October 2002

DALLAS, Oct 14, 2002 /PRNewswire via COMTEX/ — The scuttlebutt about Folgers
Jakada is true — “Peel Off to Sea” sweepstakes contestant Krista Moorehous is
the first winner of the dream cruise giveaway, as a result of her successful
online navigation of her cruise ship on the Caribbean high seas.

Less than a week after setting sail, Krista Moorehous conquered the Folgers
Jakada online game and will claim her reward — a seven-day voyage through the
magnificent Southern Caribbean.

“A simple investment in a great tasting chilled coffee drink and I won an
exciting trip for trying out an online game,” said Moorehous. “Not only is the
trip something to look forward to, but so is that next bottle of Folgers Jakada
French Roast. That’s my favorite flavor.”

Moorehous discovered Folgers Jakada during an outing with her mother to the
local supermarket. There, she said, her mother tipped her off to the new chilled
coffee latte in the dairy case.

“It is exciting for Morningstar Foods to be able to offer such a great prize
that truly reflects the spirit of the beverage,” said Toby Purdy, senior vice
president of marketing and business development. “We hope that Ms. Moorehous
returns from her excursion having experienced the trip of a lifetime and a
desire for more of the invigorating taste of Folgers Jakada!”

Although Moorehous has won the Caribbean trip, the contest continues. Begin your
journey at your local store or visit the web site for more information. No
purchase is necessary to participate. Register your ship and don’t forget to
visit www.jakada.com periodically to see if you have been chosen to peel off to
sea with Jakada.

About Morningstar Foods Inc.

Morningstar Foods Inc. is a subsidiary of Dean Foods Company (NYSE: DF), one of
the nation’s leading food and beverage companies. Morningstar Foods produces
branded value-added and private label extended shelf life flavored and single
serve milk, soymilk, lactose-free milk, sour cream, cottage cheese, dips, salad
dressings, yogurt, egg substitute, half-and-half, coffee creamers, aerosol and
pre-whip topping.

Morningstar Foods’ nationally branded products include International Delight(R)
coffee creamers, Marie’s(R) dip and salad dressings, Dean Dips, Dean Dips for
One(TM), Mocha Mix(R) non-dairy coffee creamer, Naturally Yours(TM) sour cream,
Second Nature(R) eggs, Sun Soy(R) soymilk and Dairy Ease(R) lactose-free milks.
Products produced under licensed brands include Hershey(R)’s milks, Folgers(R)
Jakada(TM) chilled coffee beverage, Farm Rich(R) coffee creamers, and Coffee
Rich(R) coffee creamers. Folgers and Jakada are licensed trademarks of The
Procter & Gamble Company, used under license.

About The Procter & Gamble Company

P&G is celebrating 165 years of providing trusted quality brands that make every
day better for the world’s consumers. We market nearly 300 brands — including
Pampers(R), Tide(R), Pantene(R), Bounty(R), Charmin(R), Downy(R), Iams(R),
Crest(R), Folgers(R), Millstone(R), Pringles(R) and Sunny Delight(R) — in more
than 160 countries around the world. The P&G community consists of nearly
102,000 employees working in almost 80 countries worldwide. Please visit
www.pg.com for the latest news and in-depth information about P&G and its
brands.

Contact: Brooke Rogers
Weber Shandwick Worldwide
512.794.4724
214.789.4546 (cell)


SOURCE Dean Foods Company

CONTACT: Brooke Rogers of Weber Shandwick Worldwide, +1-512-794-4724, or
cellular, +1-214-789-4546, for Dean Foods Company

URL: http://www.jakada.com
http://www.prnewswire.com

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