Tuesday, 29 July 2003

Tony Hawk Ramps Up Third Year of National Teen Reading Program

Back to all newsroom
Tuesday, 29 July 2003

Teens Will Have the Chance to Meet Tony Hawk as They Discover the World By
Reading in Libraries Through a Collaboration With the American Library
Association

DALLAS, July 29 /PRNewswire/ — Students and librarians are amped to kick
off the third year of Morningstar Foods’ and the American Library
Association’s (ALA) @ your library(R) program. Get on Board and Read @ your
library(TM) is a program developed to gear up interest in reading among
America’s teens. Professional skateboarder, Tony Hawk, will serve as the
spokesperson for the program.

Get on Board and Read @ your library will encourage young adults across
America to skate their way into libraries, grab a book and land in the world
of possibilities available through reading. One teen or team of up to four
teens will be awarded the chance to meet famous skateboarding pro, Tony Hawk.

“Reading builds a strong foundation for our future. I want to show that
reading can be fun — as well as letting kids know that this vital skill helps
lead to success later in life,” said Tony Hawk. “I am excited to partner with
HERSHEY(R)’S Milk and MilkShakes my kids love them and I need to maintain
strong bones in my career.”

Get on Board and Read @ your library will begin in the late fall of 2003
and continue through the spring of 2004. With Tony Hawk on board, HERSHEY’S
Milk and America’s libraries will challenge America’s teens to grab one of
their favorite books found on library shelves and create an entry about how
the book is meaningful to them. Teens may work alone or in teams of up to
four and are encouraged to be creative with submissions.

There are two categories in which entries can be submitted — a written
essay or a creative entry including a poem, painting or video. Later this
fall, program details will be available at www.hersheysmilk.com .

“We are pleased to be able to advance the American Library Association’s
interest in engaging young adults through the Get on Board and Read @ your
library program. We want to remind teens to discover the wealth of books and
other resources that are available at their local library and that librarians
are there to help them find just what they’re looking for — and maybe even
something they didn’t expect,” said ALA President Carla Hayden.

The @ your library program is part of “The Campaign for America’s
Libraries,” ALA’s multi-year public education effort sponsored by the American
Library Association, to speak loudly and clearly about the value of libraries
and librarians in the 21st century. For more information about @ your
library, visit www.ala.org/@yourlibrary .

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY) is the leading North American
manufacturer of quality chocolate and non-chocolate confectionery and
chocolate-related grocery products. Some of the company’s most popular
products include HERSHEY(R)’S chocolate and chocolate with almonds bars,
HERSHEY(R)’S KISSES(R) chocolates, REESE’S(R) peanut butter cups, JOLLY
RANCHER(R) and TWIZZLERS(R) candies, HERSHEY(R)’S cocoa, and HERSHEY(R)’S
syrup. The company also is a market leader in the gum and mint category with
such well-known brands as ICE BREAKERS(R), BREATH SAVERS(R), and BUBBLE
YUM(R).

About Morningstar Foods Inc.

Morningstar Foods Inc. is a subsidiary of Dean Foods Company (NYSE: DF),
one of the nation’s leading food and beverage companies. Morningstar Foods’
nationally branded products include International Delight(R) coffee creamers,
Marie’s(R) Salad Dressings and dips, Dean’s Dips, Mocha Mix(R) non-dairy
coffee creamer, Naturally Yours(TM) sour cream, Second Nature(R) eggs, LAND O’
LAKES Dairy Ease(R) lactose-free milks and Farm Rich(R) and Coffee Rich(R)
coffee creamers. Products produced under licensed brands include HERSHEY(R)’S
Milks and MilkShakes and Folgers(R) Jakada(TM) chilled coffee beverage. For
more information, visit www.morningstarfoods.com .

About the American Library Association

The American Library Association (ALA) is the voice of America’s libraries
and the millions of people who depend on them. Its 64,000 members are
primarily librarians, but also trustees, publishers and others who support the
work of the association. The mission of the American Library Association is
to provide leadership for the development, promotion and improvement of
library and information services and the profession of librarianship in order
to enhance learning and ensure access to information for all.

Contact: Claire Varrelmann
Weber Shandwick Worldwide
O: 972-830-2896
C: 972-768-2949
cvarrelm@webershandwick.com

SOURCE Dean Foods Company
-0- 07/29/2003
/CONTACT: Claire Varrelmann of Weber Shandwick Worldwide,
+1-972-830-2896, or cell, +1-972-768-2949, or cvarrelm@webershandwick.com ,
for Dean Foods Company/
/Web site: http://www.deanfoods.com http://www.hersheysmilk.com http://www.ala.org/@yourlibrary http://www.morningstarfoods.com /
(DF HSY)

CO: Dean Foods Company; Hershey Foods Corporation; Morningstar Foods Inc.;
American Library Association
ST: Texas, Pennsylvania
IN: FOD REA EDU
SU:

CT-CD
— DATU036 —
9376 07/29/2003 11:19 EDT http://www.prnewswire.com

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