Monday, 22 September 2014

TruMoo® Casts A Spell With New Limited Edition Orange Scream Milk

Back to all newsroom
Monday, 22 September 2014

Nation’s Leading Flavored Milk Brand Brews Up Halloween-Inspired Drink

DALLAS, Sept. 22, 2014 /PRNewswire/ — If you’re searching for a chillingly tasty treat to serve your little ghosts and goblins this Halloween, look no further than Limited Edition TruMoo Orange Scream milk.  Inspired by an orange frozen pop with vanilla ice cream, this new creamy orange milk is so frightfully delicious, it’s sure to make you scream.

TruMoo(R) Casts A Spell With New Limited Edition Orange Scream Milk: Nation's Leading Flavored Milk Brand Brews Up Halloween-Inspired Drink

Like regular TruMoo, the nation’s leading ready-to-serve refrigerated chocolate milk brand*, TruMoo Orange Scream is made with wholesome low-fat white milk and is brought to you by your trusted local TruMoo dairy. And with no artificial growth hormones or high fructose corn syrup, you’ll be happy when it puts a spell on you and your family.

“At Dean Foods (NYSE: DF), we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “TruMoo Orange Scream is the perfect drink you definitely won’t have to trick your kids into drinking.”

TruMoo Orange Scream is great on its own or as an ingredient in your favorite Halloween concoction. The Monster Mash Float comes to life by combining the limited edition milk with frozen yogurt topped off with chilled seltzer. The Paranormal Pudding appears by combining instant vanilla pudding with TruMoo Orange Scream and layers of granola. However you plan to enjoy Orange Scream, just be sure to serve it in a clear glass.

And if you’re looking for a screaming good time this season, you’ll want to participate in TruMoo’s Halloween promotions! From now until October 31, 2014, each week, TruMoo is giving away $250 to one lucky fan that uploads a Halloween-themed photo to the TruMoo Facebook page. Also, from now until November 15, 2014, fans can enter TruMoo’s Spectacularly Spooky Vacation Sweepstakes. Simply visit TruMoo.com and enter the cap code found on specially marked TruMoo Orange Scream and chocolate flavored gallons and half gallons for a chance to win an all-expenses-paid trip for a family of four to a surprise Halloween destination.

TruMoo Orange Scream is available in the dairy section at major retailers nationwide now and throughout the month of October 2014. Regular TruMoo chocolate and strawberry milk varieties are available year round in gallon, half gallon, quart and single serve (10-, 12-, 14- and 16-ounce) bottles.

To find TruMoo Orange Scream at a retailer near you and for Halloween-inspired recipes, sweepstakes and contest information, visit www.TruMoo.com, www.Facebook.com/TruMooMilk, www.Twitter.com/TruMooMilk and www.Pinterest.com/TruMooMilk.

Hi-res images of TruMoo Orange Scream and Halloween-inspired recipes available upon request.

ABOUT DEAN FOODS

Dean Foods® is a leading food and beverage company in the United States and is the nation’s largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products**, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®***, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 18,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

* Source:  IRI MULO+C Store, volume and dollar share, YTD ending July 20, 2014
**The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
***PET is a trademark of The J.M. Smucker Company and is used by license.

Contact: Maya Zisbrod
mzisbrod@hunterpr.com
(212) 679-6600

Photo – http://photos.prnewswire.com/prnh/20140919/147273

SOURCE Dean Foods Company

All the latest from Dean Foods

familyofproducts

Latest news

In May 2020, Dairy Farmers of America (DFA) acquired a substantial portion of Dean Foods' assets. As a family farmer-owned and governed cooperative, no one has a greater interest in preserving and expanding milk markets than DFA.

6 May, 2020
Dean Foods Completes Sale of its Miami, Florida Facility to Mana Saves McArthur, LLC
DALLAS--(BUSINESS WIRE)--Dean Foods today announced that it has completed the previously announced s...
learn-more
1 May, 2020
Dean Foods Completes Sale of Assets to Dairy Farmers of America
DALLAS--( BUSINESS WIRE )--Dean Foods Company ("Dean Foods" or the "Company") today announced that i...
learn-more
30 April, 2020
Dean Foods Completes Sales of its Uncle Matt’s Business and the Majority of the Meadow Gold Hawaii...
DALLAS--(BUSINESS WIRE)--Dean Foods ("Dean Foods" or the "Company") today announced that it has comp...
learn-more
22 April, 2020
Dean Foods Announces Asset Purchase Agreement with MGD Acquisition, LLC for the Sale of the Majority...
MGD Acquisition to Operate Meadow Gold Hawaii as an Ongoing Business to Continue Serving the Hawaiia...
learn-more
13 April, 2020
Dean Foods Announces Termination of Agreement in Principle with Industrial Realty Group, LLC for the...
Reached Agreement in Principle with an Interested Party for the Sale of Dean Foods’ Hilo Facility ...
learn-more
4 April, 2020
Dean Foods Receives Court Approval for the Sale of Substantially All of Its Assets
DALLAS--(BUSINESS WIRE)--Dean Foods Company ("Dean Foods" or the "Company") today announced that the...
learn-more
1 April, 2020
Dean Foods Reaches Agreement in Principle With Industrial Realty Group, LLC for the Sale of Dean Foo...
DALLAS--(BUSINESS WIRE)--Dean Foods Company ("Dean Foods" or the "Company") today announced that it ...
learn-more
31 March, 2020
Dean Foods Announces Dairy Farmers of America as Winning Bidder for Substantially All of Its Assets
Prairie Farms Dairy, Mana Saves McArthur, LLC, Producers Dairy Foods and Harmoni, Inc. to Purchase A...
learn-more
17 February, 2020
Dean Foods Enters Into Asset Purchase Agreement with Dairy Farmers of America
Dairy Farmers of America to Serve as Proposed “Stalking Horse Bidder” in a Court-Supervised Sale...
learn-more
20 December, 2019
Dean Foods Receives Final Court Approval for $850 Million in Debtor-In-Possession Financing
DALLAS --(BUSINESS WIRE)--Dec. 20, 2019-- Dean Foods Company (NYSE: DF) (“Dean Foods” or the “...
learn-more
14 November, 2019
Dean Foods Company Receives Court Approval of “First Day” Motions to Support Normal Busi...
Obtains Interim Approval to Access DIP Financing Customers Receiving Uninterrupted Supply of Dairy P...
learn-more
12 November, 2019
Dean Foods Company Initiates Voluntary Reorganization with New Financial Support from Existing Lende...
Company Secures Commitments for $850 Million in DIP Financing to Support Operations In Advanced Disc...
learn-more
25 October, 2019
Dean Foods Company Announces Date for Third Quarter 2019 Earnings Release and Conference Call
DALLAS , Oct. 25, 2019 /PRNewswire/ --  Dean Foods Company (NYSE: DF) today announced that it will ...
learn-more
6 September, 2019
Dean Foods Concludes Strategic Alternatives Review; Focuses on Go-Forward Strategy Under New Leaders...
DALLAS , Sept. 6, 2019 /PRNewswire/ --  Dean Foods Company (NYSE: DF) (" Dean Foods " or the "Compa...
learn-more
6 August, 2019
Dean Foods Announces Second Quarter 2019 Results
DALLAS , Aug. 6, 2019 /PRNewswire/ -- Dean Foods Company (NYSE: DF) today reported second quarter 20...
learn-more
26 July, 2019
Dean Foods Appoints Eric Beringause as President and CEO
Industry Veteran Brings More Than Three Decades of Experience in Food, Beverage and Consumer Product...
learn-more
View the newsroom

We’re proud to support national organizations that are nourishing children, promoting animal welfare, and helping in times of disaster.

White papers
farm