Tuesday, 20 September 2016

TruMoo® Chocolate Milk Joins DreamWorks Animation’s Trolls Hair-Raising Adventure

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Tuesday, 20 September 2016

Nation’s Leading Flavored Milk Brand Celebrates Poppy and Branch’s Epic Journey on Specially Marked Bottles

Dallas, TX – September 20, 2016 – TruMoo, the nation’s leading flavored milk brand, is getting a “Trollicious” makeover this fall. From now through October 31, 2016, Poppy and Branch, the colorful and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream milks.

Fresh from your trusted dairy and made with no high fructose corn syrup, no artificial growth hormones and no artificial sweeteners, TruMoo milk is the delicious and nutritious treat that’s perfect for the whole family. And back by popular demand this Halloween season, and for a limited time, fans can also enjoy TruMoo Orange Scream. Inspired by orange frozen pops with vanilla ice cream, this creamy orange milk is so frightfully delicious, it might make you scream…with joy!

“We couldn’t be more excited to team up with DreamWorks Animation to celebrate the release of the new movie Trolls,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “At Dean Foods, we love delighting our consumers with delicious & nutritious seasonal offerings, like TruMoo Orange Scream, and we’re pretty sure even the Bergens would much prefer our colorful milk over trolls.”

To further celebrate the promotional partnership, from now until November 16, 2016, consumers can visit TruMoo.com to enter the codes found on specially-marked bottles of TruMoo Chocolate and Orange Scream milks to enter for a chance to win a Royal Caribbean DreamWorks Experience cruise, plus weekly Trolls prizes.*

And if movie-goers are looking to whip up Trolls­-inspired treats for the premiere, TruMoo Chocolate and Orange Scream milks are the perfect option. Whether served in a glass or incorporated in creative recipes like Poppy’s Orange Scream Pudding Parfaits and Trollicious” Chocolate Cheesecake Dip, every little Troll and Bergen will be asking for more.

“Trollicious”TruMoo Chocolate and Orange Scream milks are available nationwide now through October 2016. Regular TruMoo Chocolate, Calcium Plus and Protein milks can be found year round in dairy cases at grocery stores nationwide.

To find TruMoo at a store near you and for Trolls-inspired recipes and sweepstakes information, visit www.TruMoo.com, and find TruMoo on Facebook, Twitter, Pinterest and Instagram.

About Dean Foods
Dean Foods® is a leading food and beverage company and the largest processor and direct-to-store distributor of fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country’s first and largest fresh, white milk national brand, and TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, Friendly’s®, LAND O LAKES® milk and cultured products,** Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®,*** T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Almost 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*2016 TruMoo Halloween Sweepstakes. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Starts on 8/11/16 at 12:00:01 p.m. PT and ends on 11/16/16 at 11:59:59 a.m. PT. Weekly drawings start 8/19/16. Open to legal residents of 50 U.S./D.C. (excl. CO), 18+. Void in CO & where prohibited. Free Code: Send SASE to TruMoo Halloween Sweepstakes, P.O. Box 536, Elmhurst, IL 60126. Requests must be postmarked by 10/31/16; rec’d by 11/7/16. For complete Official Rules, go online to www.trumoo.com. Sponsor: Dean Foods Company, 2711 North Haskell Avenue, Suite 3400, Dallas, TX, 75204.
**The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
***PET is a trademark of Eagle Family Foods Group LLC, used under license.

DreamWorks Trolls © 2016 DreamWorks Animation LLC. All rights reserved.

Contact: Megan Rhein
mrhein@legendpr.com
212.679.6600

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