Tuesday, 21 June 2016

TruMoo® Chocolate Milk Makes Waves Supporting BUILT WITH CHOCOLATE MILK™ 2016 Campaign

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Tuesday, 21 June 2016

Chocolate Milk is the Official Recovery Beverage of USA Swimming

Dallas, TX – June 21, 2016 If you’re dipping your toes back into exercising this season, dive right into a post-workout glass of chocolate milk, the official recovery beverage of USA Swimming. As the nation’s leading ready-to-serve refrigerated chocolate milk,* TruMoo Chocolate milk is proud to support the BUILT WITH CHOCOLATE MILK campaign. Sponsored by the Milk Processor Education Program (MilkPEP), the national marketing campaign underscores the important and nutritive role chocolate milk plays in the post-workout rituals of competitive swimmers and young athletes in training.

Made with fresh low-fat milk from your trusted dairy, TruMoo is an excellent chocolate milk choice for athletes, as well as active moms and families. Chocolate milk’s blend of carbohydrates and protein makes TruMoo an ideal post-workout recovery beverage.** Plus, TruMoo provides eight essential nutrients, including calcium, Vitamin D and protein, and contains no artificial growth hormones, high fructose corn syrup or artificial sweeteners.

“As a former competitive swimmer and mom, I’ve learned the importance of getting the nutrients your body needs to recover from a workout or just a busy day,” said Jenny Thompson, World Champion swimmer, physician and mom. “Whether I’ve just finished swimming laps in the pool or my son and I are refueling after a fun activity in the sun, I love to reach for TruMoo Chocolate milk.”

“The science behind the benefits of chocolate milk is well-known and we’re proud that swimming medalist and mom Jenny Thompson has made TruMoo Chocolate milk an important part of her family’s active life” said Greg Schwarz, Vice President of Marketing, Dean Foods. “And TruMoo is more than just a great post-workout recovery beverage; it’s a nutritious and delicious choice that adults and kids can enjoy each and every day.”

In support of the BUILT WITH CHOCOLATE MILK campaign, for a limited time, TruMoo gallon and half gallon bottles will proudly display the USA Swimming logo. Additionally, from now through August 31, 2016, fans can text TRUMOO to the number featured on specially-marked bottles to enter to win a trip to New York City to walk the red carpet with the USA Swimming National Team, plus other weekly prizes.***

TruMoo Chocolate milk is available in dairy cases at grocery stores nationwide in gallon, half gallon, quart and single-serve bottles. Newly launched TruMoo Calcium Plus – made with 50 percent more calcium per serving than regular low-fat white milk – and TruMoo Protein can also be found nationwide. To learn more about TruMoo and other TruMoo milk varieties, please visit www.TruMoo.com, and find TruMoo on Facebook, Twitter, Pinterest and Instagram.

About Dean Foods
Dean Foods® is a leading food and beverage company in the United States and is the nation’s largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products, **** Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®,*****T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Approximately 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*Source: IRI MULO+C Store, volume and dollar share, YTD ending December 6, 2015
**USDA Agriculture Research Service – “Low-Fat Chocolate Milk – The New Sports Drink?” Henry C. Lukaski, PhD., FASCM; “Milk Can Do Wonders for an Exercised Body”, Eric Ulthus
***NO PURCHASE NECESSARY. Legal residents of the United States and D.C., excluding CO, 18 years and older. Ends 8/31/16. For Official Rules, including odds, and prize descriptions, visit www.TruMoo.com. Void where prohibited.
****The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
*****PET is a trademark of The J.M. Smucker Company and is used by license.

Maya Cass
212.679.6600 ex. 31-275

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