Friday, 16 February 2001

Ward Burton Fuels Up with Hershey’s Milk; Driver Debuts as Brand Spokesman with Product Sampling at Daytona 500

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Friday, 16 February 2001

DALLAS–(BW SportsWire)–Feb. 16, 2001–Morningstar Foods Inc.
today announced an endorsement contract with NASCAR racing star Ward
Burton, waving the green flag to promote its new line of Hershey’s(R)
Milk products during the Winston Cup season.

According to the agreement, Burton will promote Hershey’s Milk
through advertising, personal appearances, product sampling and other
promotional activities. Burton will wear the Hershey’s Milk logo
during promotions and will drink Hershey’s Milk should he reach the
winner’s circle this year. Morningstar Foods will offer free Hershey’s
Milk product samples this week as Burton competes in the annual
Daytona 500 race.

“NASCAR Winston Cup races average more than 190,000 fans per race

more than three times the size of the average professional football
audience — and we are excited to bring Hershey’s Milk to the largest
spectator sport in America,” said Toby Purdy, senior vice president of
marketing for Morningstar Foods. “With Ward Burton we found a
representative who reflects the quality and family values that
Americans have associated with the Hershey’s brand for more than 100
years.”

“Driving in a NASCAR race can be pretty bone-rattling,” said
Burton. “Hershey’s Milk not only tastes great, but provides me with
more calcium than regular milk to help my bones withstand the jolts of
the Winston Cup series.”

About Hershey’s Milk

Available nationwide, Hershey’s Milk comes in three varieties —
2% Chocolate, 2% Strawberry and Fat Free Chocolate — and offers 67
percent more calcium(1) than regular milk. Hershey’s Milk is produced
by Morningstar Foods and Hershey Foods Corporation (NYSE:HSY). For
more information on Hershey Foods, go to www.hersheys.com. Also visit
www.hersheysmilk.com for more information and to play Hershey’s
Udderly Xtreme Games.

About Morningstar Foods

Morningstar Foods Inc. is a subsidiary of Suiza Foods Corporation
(NYSE:SZA). Suiza Foods, based in Dallas, is the nation’s leading
dairy processor and distributor. Its principal holdings are in fluid
dairy processing and refrigerated, shelf-stable and frozen dairy
products.

About Ward Burton

Ward Burton grew up in an area of southern Virginia known as
Halifax County, where he still lives with his wife Tabitha and two
children, Sara, 14, and Jeb, 8. Burton began his racing career with
NASCAR in the Busch Series in 1990. He currently drives the number 22
CAT car for the NASCAR Winston Cup Series, which he joined in 1994 and
has finished in the top ten in points in the last two years. An active
outdoorsman, Burton founded the Ward Burton Wildlife Foundation in
1997 to protect, improve and enhance the natural habitat of wildlife
around the country.
(1) Hershey’s flavored milk contain 50% RDI (recommended daily intake)
of calcium per serving. Regular 2% Reduced Fat Milk contains only 30%
RDI of calcium per serving.

CONTACT: BSMG Worldwide, Dallas
Julie deVore, 972/830-2740


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