Friday, 16 February 2001

Ward Burton Fuels Up with Hershey’s Milk; Driver Debuts as Brand Spokesman with Product Sampling at Daytona 500

Back to all newsroom
Friday, 16 February 2001

DALLAS–(BW SportsWire)–Feb. 16, 2001–Morningstar Foods Inc.
today announced an endorsement contract with NASCAR racing star Ward
Burton, waving the green flag to promote its new line of Hershey’s(R)
Milk products during the Winston Cup season.

According to the agreement, Burton will promote Hershey’s Milk
through advertising, personal appearances, product sampling and other
promotional activities. Burton will wear the Hershey’s Milk logo
during promotions and will drink Hershey’s Milk should he reach the
winner’s circle this year. Morningstar Foods will offer free Hershey’s
Milk product samples this week as Burton competes in the annual
Daytona 500 race.

“NASCAR Winston Cup races average more than 190,000 fans per race

more than three times the size of the average professional football
audience — and we are excited to bring Hershey’s Milk to the largest
spectator sport in America,” said Toby Purdy, senior vice president of
marketing for Morningstar Foods. “With Ward Burton we found a
representative who reflects the quality and family values that
Americans have associated with the Hershey’s brand for more than 100

“Driving in a NASCAR race can be pretty bone-rattling,” said
Burton. “Hershey’s Milk not only tastes great, but provides me with
more calcium than regular milk to help my bones withstand the jolts of
the Winston Cup series.”

About Hershey’s Milk

Available nationwide, Hershey’s Milk comes in three varieties —
2% Chocolate, 2% Strawberry and Fat Free Chocolate — and offers 67
percent more calcium(1) than regular milk. Hershey’s Milk is produced
by Morningstar Foods and Hershey Foods Corporation (NYSE:HSY). For
more information on Hershey Foods, go to Also visit for more information and to play Hershey’s
Udderly Xtreme Games.

About Morningstar Foods

Morningstar Foods Inc. is a subsidiary of Suiza Foods Corporation
(NYSE:SZA). Suiza Foods, based in Dallas, is the nation’s leading
dairy processor and distributor. Its principal holdings are in fluid
dairy processing and refrigerated, shelf-stable and frozen dairy

About Ward Burton

Ward Burton grew up in an area of southern Virginia known as
Halifax County, where he still lives with his wife Tabitha and two
children, Sara, 14, and Jeb, 8. Burton began his racing career with
NASCAR in the Busch Series in 1990. He currently drives the number 22
CAT car for the NASCAR Winston Cup Series, which he joined in 1994 and
has finished in the top ten in points in the last two years. An active
outdoorsman, Burton founded the Ward Burton Wildlife Foundation in
1997 to protect, improve and enhance the natural habitat of wildlife
around the country.
(1) Hershey’s flavored milk contain 50% RDI (recommended daily intake)
of calcium per serving. Regular 2% Reduced Fat Milk contains only 30%
RDI of calcium per serving.

CONTACT: BSMG Worldwide, Dallas
Julie deVore, 972/830-2740

All the latest from Dean Foods


Latest news

In May 2020, Dairy Farmers of America (DFA) acquired a substantial portion of Dean Foods' assets. As a family farmer-owned and governed cooperative, no one has a greater interest in preserving and expanding milk markets than DFA.

6 May, 2020
Dean Foods Completes Sale of its Miami, Florida Facility to Mana Saves McArthur, LLC
DALLAS--(BUSINESS WIRE)--Dean Foods today announced that it has completed the previously announced s...
1 May, 2020
Dean Foods Completes Sale of Assets to Dairy Farmers of America
DALLAS--( BUSINESS WIRE )--Dean Foods Company ("Dean Foods" or the "Company") today announced that i...
30 April, 2020
Dean Foods Completes Sales of its Uncle Matt’s Business and the Majority of the Meadow Gold Hawaii...
DALLAS--(BUSINESS WIRE)--Dean Foods ("Dean Foods" or the "Company") today announced that it has comp...
22 April, 2020
Dean Foods Announces Asset Purchase Agreement with MGD Acquisition, LLC for the Sale of the Majority...
MGD Acquisition to Operate Meadow Gold Hawaii as an Ongoing Business to Continue Serving the Hawaiia...
13 April, 2020
Dean Foods Announces Termination of Agreement in Principle with Industrial Realty Group, LLC for the...
Reached Agreement in Principle with an Interested Party for the Sale of Dean Foods’ Hilo Facility ...
4 April, 2020
Dean Foods Receives Court Approval for the Sale of Substantially All of Its Assets
DALLAS--(BUSINESS WIRE)--Dean Foods Company ("Dean Foods" or the "Company") today announced that the...
1 April, 2020
Dean Foods Reaches Agreement in Principle With Industrial Realty Group, LLC for the Sale of Dean Foo...
DALLAS--(BUSINESS WIRE)--Dean Foods Company ("Dean Foods" or the "Company") today announced that it ...
31 March, 2020
Dean Foods Announces Dairy Farmers of America as Winning Bidder for Substantially All of Its Assets
Prairie Farms Dairy, Mana Saves McArthur, LLC, Producers Dairy Foods and Harmoni, Inc. to Purchase A...
17 February, 2020
Dean Foods Enters Into Asset Purchase Agreement with Dairy Farmers of America
Dairy Farmers of America to Serve as Proposed “Stalking Horse Bidder” in a Court-Supervised Sale...
20 December, 2019
Dean Foods Receives Final Court Approval for $850 Million in Debtor-In-Possession Financing
DALLAS --(BUSINESS WIRE)--Dec. 20, 2019-- Dean Foods Company (NYSE: DF) (“Dean Foods” or the “...
14 November, 2019
Dean Foods Company Receives Court Approval of “First Day” Motions to Support Normal Busi...
Obtains Interim Approval to Access DIP Financing Customers Receiving Uninterrupted Supply of Dairy P...
12 November, 2019
Dean Foods Company Initiates Voluntary Reorganization with New Financial Support from Existing Lende...
Company Secures Commitments for $850 Million in DIP Financing to Support Operations In Advanced Disc...
25 October, 2019
Dean Foods Company Announces Date for Third Quarter 2019 Earnings Release and Conference Call
DALLAS , Oct. 25, 2019 /PRNewswire/ --  Dean Foods Company (NYSE: DF) today announced that it will ...
6 September, 2019
Dean Foods Concludes Strategic Alternatives Review; Focuses on Go-Forward Strategy Under New Leaders...
DALLAS , Sept. 6, 2019 /PRNewswire/ --  Dean Foods Company (NYSE: DF) (" Dean Foods " or the "Compa...
6 August, 2019
Dean Foods Announces Second Quarter 2019 Results
DALLAS , Aug. 6, 2019 /PRNewswire/ -- Dean Foods Company (NYSE: DF) today reported second quarter 20...
26 July, 2019
Dean Foods Appoints Eric Beringause as President and CEO
Industry Veteran Brings More Than Three Decades of Experience in Food, Beverage and Consumer Product...
View the newsroom

We’re proud to support national organizations that are nourishing children, promoting animal welfare, and helping in times of disaster.

White papers